So, your corporate social media pages are up and running, you’re posting the right content to engage your audience, and little by little the “army” of businesses following you is expanding. Awesome! But do these followers have a chance to become real business leads that would convert and result in marketing ROI?
Let’s start by saying that engaging on social media as a business is way more beneficial than harmful, but if you have spare digital marketing resources at hand, why not use them to gain more opportunities for your business?
Ladies and gentlemen, presenting 3 ways to make your social media activity more targeted at converting customers!