Your business is an ever-evolving organism and so is the web: this is what you have to keep in mind when it comes to your company website and it's marketing. The online web grows, your business also grows and guess what? Your website should also be able to grow with it, riding the approaching current rather than drowning in it.
As a business, you do know the importance of having a website (do you?): very few businesses can actually survive without this virtual representation, but while having a website is important, eliminating the web waste hiding behind your beautiful interface and having it clean & tidy is even more crucial. A website can't survive on it's own; it's going to be a part of a much larger marketing strategy. So, let’s make sure it's built on 3 very important concepts: