Recent Posts by Erin Durham

The Difference Between Inbound Marketing & Traditional Marketing


Most people understand the basic concept of marketing. If you’re a business owner, you’ve probably got some sort of marketing budget for your business, and you’ve probably been using that money on a number of strategies that you’re pretty sure have gotten some good returns. If you’re not doing much on the internet, most of your marketing dollars are probably being spent on “Traditional Marketing.” 

What is the difference between inbound marketing and traditional, outbound marketing? Allow us to explain:


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Posted by Erin Durham on October 28, 2015 in Digital Marketing, Inbound Marketing | 0 Comments

Internet Marketing... Is that one of those scammy Pyramid things?


Why I Need To Tell You About Internet Marketing

And Before You Ask, No  This Isn't a Sales Pitch

The other day, I was at my daughter’s softball practice, and I was chatting with some of the other parents. As I was getting to know these people that I will hopefully be in the stands with for the next 6 years, one of the dads asked me the inevitable, "What do you do for a living?" Unfortunately, this has never been an easy question for me to answer because 1) I do too much to be able to accurately explain and 2) what I actually do is constantly evolving — both my field and my job description.

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Posted by Erin Durham on September 28, 2015 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments

Why Does Inbound Marketing Cost So Much?


So you’ve looked around, you’ve talked to your friends and colleagues who own businesses, and you’ve come to the conclusion that Inbound Marketing — whatever that is — is the way to go. You know that performing well in search engine rankings is important, and you know you need to be doing more with social media… but quite frankly, it’s all a bit overwhelming! You’re not sure where to start, so you call a digital marketing agency like Waypost Marketing and ask some questions… What’s this all about? How do all the pieces fit together? How much can I expect to pay for something like this?

Whoa. You’re hit with sticker shock!

Why should it cost hundreds, even thousands of dollars a month to have a company write a few blog articles and post a few Tweets for you?

What Am I Getting For My Inbound Marketing Budget?

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Posted by Erin Durham on August 25, 2015 in Inbound Marketing, Content Marketing | 0 Comments

The Zero Moment of Truth: Selling to the New Buyer Mentality

So, we’ve talked a little about the New Buyer Mentality in our last post, The Neighborhood Website: Authenticity And The New Buyer Mentality. We learned that in the Information Age, buyers are looking for authenticity in the companies they choose to do business with. They are looking for a personal connection, and they have the ability to influence hundreds or even thousands of their closest neighbors through the power of social media. So what does that mean for selling? How do you “sell” to this new buyer mentality? 
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Posted by Erin Durham on May 5, 2015 in Internet Marketing, Digital Marketing, Email Marketing, Inbound Marketing | 0 Comments

Where Is A Good Place To Buy Backlinks?


So you’ve been digging around in this SEO stuff a little while, and you’ve learned that having backlinks = good search engine rankings. Maybe you’ve even heard that you can buy backlinks — dozens or even hundreds of them — and you’re thinking that if having some backlinks is good, having lots of backlinks must be great! So now, your biggest questions are “where can I buy backlinks?” and “how do I know I’m getting a good deal?”

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Posted by Erin Durham on March 13, 2015 in Internet Marketing, Digital Marketing, Search Engine Optimization, Google, Inbound Marketing | 0 Comments

What Is A Good Bounce Rate?


If you get regular reports from your SEO company or you’ve ever looked at your Google Analytics dashboard, you will see a number called “Bounce Rate”. You might be wondering what that means or whether the number you see there is a good number. If you’re paying someone to make sure that your website is performing well, how can you know if they’re doing their job? Can you trust what they tell you about the data you’re seeing?

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Posted by Erin Durham on February 19, 2015 in Internet Marketing, Digital Marketing, Search Engine Optimization, Google | 0 Comments

SEO vs. SMO: The Impact of Social Media On Search Engine Optimization


Internet Marketing is a cutting-edge industry that is constantly evolving. There is something new to learn every day, and what worked yesterday doesn't work today. As an internet marketing firm, we can tell you that it is a full-time job staying on top of each new trend, practice, and Google update.

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Posted by Erin Durham on December 17, 2014 in Social Media, Search Engine Optimization | 0 Comments

5 Things Your SEO Company Doesn't Want You To Know


Because of the fluid nature of the internet marketing industry, it is easy for business owners to be taken advantage of by companies or individuals who only want to make a quick buck without providing anything of real value. In order to help you protect yourself from shady dealings, here are some things for you to watch out for.

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Posted by Erin Durham on December 11, 2014 in Search Engine Optimization | 0 Comments

What is SEO today?


As we've already discussed SEO myths that live on, now we move into what SEO looks like today. The big key is content for the end user. In other words, Google is smart enough to know whether you are actually producing content that is good for the world or if you're just trying to trick the system. Google wants full, creative content with videos, images and lots of well written words that are organized properly [using header tags].

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Posted by Erin Durham on December 2, 2014 in Search Engine Optimization | 0 Comments