Jobs are becoming available left and right because of the phenomenon of digital marketing. You have done your research and you are ready to embark on the journey of becoming a digital marketing strategist. There is one problem; you don’t know the exact skills that are needed for the job. You will probably hear terms thrown around like SEO, inbound marketing, PPC, UX/UI, etc. But I have noticed that one set of skills gets neglected that is essential for a smooth running digital marketing company.