Irrespective of our personal opinion about social media, the fact is, social media is an integral part of the personnel sourcing and job hunting process. Today, more and more companies rely on the Internet to research the candidates they plan to hire. This makes it important to take a strategic approach when it comes to building your online reputation. Effectively leveraged, social media can help you create a strong personal brand and widen your reach across a wide array of job markets, industries, and organizations.
While there are many social media platforms that can help you build your network, there is one that all professionals should definitely consider and keep up to date – LinkedIn. LinkedIn has now become synonymous with job search / hiring. This platform alone can help you build a relevant network, and create and exchange information and ideas to give shape to your personal brand as a professional.