Recent Posts by Katherine Faulk

Blogging Regularly, but Page Views Keep Dropping?


One of the first pieces of advice you'll receive when trying to build up a good foundation for SEO in your business is to regularly create new pieces of content. Usually, blogging is the perfect answer for this problem — blogs can be short and sweet, keeping your website popping up in search results without having to revamp your basic content or constantly add new site pages, which can rapidly make your site tough to navigate for potential leads.

If you're blogging but your overall pageviews are still dropping — or they aren't budging an inch when you look over your monthly site performance — something's wrong. Regular blogs should be helping you out, not hurting you!

What can you do to perk things back up? We have a few ideas.

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Posted by Katherine Faulk on March 9, 2017 in Blogging | 0 Comments

Here for the Food: Our Favorite Restaurants in Greenville, SC


Greenville's been popping up in news and in magazines lately as the latest great place to visit or even to live. It's been pegged as perfect for families, couples, single people, retirees... basically, it's the Mary Poppins of cities — practically perfect in every way.

(Don't sue us, Disney.)

If you've thought about vacationing in our gorgeous city or even coming here to stay, you may be wondering what the best place is to eat! I took some time and asked our Waypost crew to give me their recommendations for their favorite restaurants in Greenville, SC. This is what they had to say:

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Posted by Katherine Faulk on March 2, 2017 in Life in Greenville, SC | 0 Comments

What To Do When Your CTA Just Isn't Working


An essential part of any business website is the Call-to-Action (CTA)—either an image or a single line of text directly asking the website visitor to act. CTAs are designed to encourage your website visitors to take the next step and contact you personally. While sometimes this involves filling out a form, it will just as often involve picking up the phone or even heading to your business in person. A successful CTA will help a website visitor take the next step and become a qualified lead.

What do you do if you've embraced the Call-to-Action but it just doesn't seem to convert? If your CTAs are getting lots of clicks but no leads, or they're just not getting any clicks at all, then they're just not working for you like they should.

We've put together a short list of what may be going wrong — and what you can do to fix things up.

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Posted by Katherine Faulk on February 23, 2017 in Content Marketing | 0 Comments

Improve Your Email Marketing in 5 Easy Steps [INFOGRAPHIC]


We’ve all heard that email marketing is dead. While it is true that social media platforms have taken the spotlight, email hasn’t really gone away. What has happened is that consumers looking to find a solution to their question or concern are connecting with emails differently.

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Posted by Katherine Faulk on January 26, 2017 in Email Marketing | 0 Comments

Your Marketing Strategy Won't Work Without This Step.


When building your content marketing strategy, you may think you have it all laid out — you know what product or service you're hoping to sell, you've set up your story, and you know what social media platforms you're looking to use. You've set up your Instagram account, and registered your business on every social media platform that fits your company. As far as you're concerned, you're all set and ready to go when it comes to creating ongoing content on your blog and off of it to help your company shine.

Unfortunately, you're still missing one very important step.

Do You Know Who Your Audience  Is?

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Posted by Katherine Faulk on February 23, 2016 in Inbound Marketing | 0 Comments

4 Social Media Marketing Trends To Watch in 2016


One of the best reasons to hire an inbound marketing team like Waypost for your business is how rapidly the online marketing landscape — and consumer expectations for engagement — keep changing. It seems like there are always new platforms popping up, keeping companies jumping trying to stay ahead of the game. To help you know where to focus your social media marketing efforts in 2016, we've put together four of the biggest upcoming trends you'll want to keep your eye on.

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Posted by Katherine Faulk on January 18, 2016 in Social Media | 0 Comments

The DOS and DON'TS of Marketing With Instagram


Instagram is increasingly becoming the marketing platform of choice for everyone from small lifestyle bloggers to huge companies like Target or Starbucks. Although Instagram’s user-friendly interface and easy accessibility provide great marketing opportunities, it can nonetheless be tricky to navigate effective Instagram marketing without going overboard. Instagram wasn’t originally developed with marketing or corporate use in mind, which means there’s no direct A-to-B-to-C path towards a customer’s Zero Moment of Truth and utilizing it for commercial reasons can occasionally be frustrating.

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Posted by Katherine Faulk on December 4, 2015 in Social Media | 0 Comments

Tips For Making The Most Of Marketing With Yelp!


It's easy to find yourself overwhelmed with all the newest social media platforms when marketing your small business. After all, it seems like everyone these days is talking about the newest marketing tactics using MeerkatPeriscope or Instagram. While all of these are useful tools, none of them are built to provide the kind of basic information potential clients need in order to actually find your business. When you're looking up a business for the first time, think about the four biggest questions you need answered:

  • What does this company do?
  • Where are they located?
  • When are they open? and
  • Is this business any good?  

Answering those four foundational questions is where Yelp comes in.

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Posted by Katherine Faulk on November 5, 2015 in Inbound Marketing | 0 Comments

The Worst Social Media Marketing Advice Ever


In today's marketplace, social media has become a basic building block of your Inbound Marketing strategy. Without a modern web presence and up-to-date social media, your business might get lost in the shuffle as consumers search for the solution to their needs and wants online.

While it seems like every company knows they need social media, not everyone is well versed in just how to use it. We've heard some truly terrible advice on social media marketing here at Waypost, and we're here to help you avoid going the wrong way when it comes to how you're using your social media.

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Posted by Katherine Faulk on October 12, 2015 in Social Media | 0 Comments

3 Things Everyone Says About Blogging — And Why They're Totally Wrong


Blogging is often overlooked. With all the buzz and flash of new social media platforms popping up seemingly every day, it's easy to forget about this basic part of your inbound marketing foundation. Unfortunately, blogging is an aspect of content marketing that doesn't come naturally, or easily, to everyone. A business owner or employee who doesn't enjoy writing or feels uncomfortable building their blog presence may feel like regular blogging is more difficult than useful. Not true! There are many common myths and misconceptions that have cropped up around blogging as a marketing tool. We're here to help you see through those misconceptions and make sure you're utilizing your company's blog to its absolute fullest potential. 

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Posted by Katherine Faulk on September 14, 2015 in Inbound Marketing, Content Marketing, Blogging | 0 Comments