You've spent days painstakingly writing the perfect marketing email or monthly newsletter for your company or client. Content is added, removed, added in again. Then, finally, it's ready. You've written the best marketing email the world has ever seen! You click 'send', sit back, and wait for the pile of positive feedback.
Is your click rate stubbornly staying in single-digits? Is no one even opening your emails? We have a few ideas on why you're not getting the engagement you deserve, and what you can do to make sure your next email doesn't lead to an empty inbox.