Recent Posts by Larisa Aslanyan

Are Your Leads Qualified? Strategize Your Lead Generation


You’re doing some level of marketing but it’s not generating the results you hoped for. Or maybe you’ve never done any marketing (not even a proper website!) but you’re sure it’s not going to work anyway. Or maybe you simply don’t trust those sneaky, dishonest, lazy marketing agencies that have already disappointed you before. In any of these cases, you’re not seeing the bigger picture.

The reality is not that marketing doesn’t work, but that you’ve done marketing that is not results-driven. But maybe you, too, had your fair share of blame in it. All this time, you’ve been counting the quantity of your leads over the quality, losing the game in the long-run.  

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Posted by Larisa Aslanyan on October 28, 2016 in Email Marketing | 0 Comments

Calm Down! Bounce Rate is Not That Important


Bounce rate is probably the most annoying metric we marketers have to deal with.

We keep exhausting our brain muscles on analyzing its impact (if there is any at all!), ways to decrease it, guessing the industry averages, and sometimes we get so carried away optimizing it that we forget to ask ourselves if it REALLY matters for OUR business website?

Please remember this — bounce rate is important, but it’s NOT the only or the most important metric you should be tracking. In fact, bounce rate (and a number of other metrics on your Google Analytics dashboard) should mainly be analyzed in correlation with a few other metrics like lead generation (or any other goal completion), average session duration, time on page, and so on. Let me tell you more ...

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Posted by Larisa Aslanyan on October 21, 2016 in Digital Marketing | 0 Comments

Why Your Company Failed at HubSpot And Inbound?


If you tried HubSpot and inbound marketing and failed miserably, your next step should be analyzing your experience to find out "What went wrong?" 

You can, of course, come to the quick conclusion that HubSpot just does NOT work, it's one big scam, but unless you can list me the exact reasons why it didn't work for YOUR company, I say "You know nothing, Jon Snow."

Right now, you are depriving yourself from insights that could otherwise improve your performance. Because, clearly, there are many companies that are satisfied with the marketing automation software in question, so why are They succeeding, while You are failing? Maybe, here's why ...

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Posted by Larisa Aslanyan on October 13, 2016 in Marketing Automation | 0 Comments

Does Pricing Matter? The Psychology of Luxury Marketing


So, you’re in the luxury living industry (or 'Luxe Life,' as we like to call it over here) helping your clients reward their hard work with a little investment in their lifestyle — that sounds awesome! You provide the quality, comfort, style, and charm that your buyer personas are looking for, but how do you begin to convey that to them?

You may think that a hefty price tag will convey how top-of-the-line your product or service is, but will ultimately scare people away who are looking for a deal. So how do you handle pricing? Of course there’s an estimated price range in your head based on your expenses and your industry average (or so we hope), but do the numbers you put together actually matter? Let’s try to find out if they do, and if not, what does?

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Posted by Larisa Aslanyan on September 30, 2016 in Digital Marketing | 0 Comments

The Importance of Having a Clean Business Website


Your business is an ever-evolving organism and so is the web: this is what you have to keep in mind when it comes to your company website and it's marketing. The online web grows, your business also grows and guess what? Your website should also be able to grow with it, riding the approaching current rather than drowning in it.

As a business, you do know the importance of having a website (do you?): very few businesses can actually survive without this virtual representation, but while having a website is important, eliminating the web waste hiding behind your beautiful interface and having it clean & tidy is even more crucial. A website can't survive on it's own; it's going to be a part of a much larger marketing strategy. So, let’s make sure it's built on 3 very important concepts:

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Posted by Larisa Aslanyan on September 29, 2016 in Web Design | 0 Comments

Page Load Time: Make Search Engines Love Your Website


Imagine you’ve been surfing the net for quite a while, and you came across this really cool advertisement for, say, corporate dinners. You’re interested, so you click on the ad waiting for the website to load. But it doesn’t ... how long are you ready to wait for the “magic” to happen? If you’re an average user, the waiting time will be just 3 seconds. Right?

Now let’s get back to your business. Your potential client types in your web address and hits enter. What you don’t want to do is leave them with enough time to grab a snack or a cup of coffee before the website loads.

We’ve all got to remember: users love quick sites, and so does Google!

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Posted by Larisa Aslanyan on September 20, 2016 in Search Engine Optimization | 0 Comments

Online Reputation Tips: Dealing with Negative Online Reviews


Do you ever conduct the “small search” for your own business online? Let’s confess it, it’s pleasant to see mentions of your company and enjoy a bit more exposure to the world around and excellent online reputation.

But what if one day this search yields results that are, ahem, less than flattering?

Imagine an angry Yelp rant about how horrible your service is appearing on that very first page of Google search results.

Many businesses actually dread this situation. The good news is, bad reviews don’t mean bad business. In fact, even the businesses with the highest quality of services don’t dwell in a magic “5-star-review” world and have their share of online “badmouthing”. The important thing about negative online reputation is how you handle it. For some it may be downright awful, while others may use it as a way to showcase how thoroughly they approach customer reviews and how much they care for each client!

Let’s make sure you belong to the second category by looking at some practical steps for dealing with negative online reputation.

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Posted by Larisa Aslanyan on September 15, 2016 in Online Reputation | 0 Comments

Web Design Tips: Better User Experience Boosts Conversion Rates


You'd think it's needless to talk about this in 2016, but the truth is that many B2B companies still dramatically underestimate the importance of impeccable user experience on their websites. A recent research from the Nielsen Norman Group showed that many B2B websites are “stuck in the 1990s," failing to provide the information that clients are looking for and offering an overall disastrous UX experience.

When was the last time you, as a regular user, went back to a website that provided you with a horrible user experience the first time? And, most importantly, why would your customers do that?

Obviously, this doesn't apply to everyone, there are fantastic UX designs out there that deserve a People's Choice award, but even if you are already one of them, take a couple minutes to review these UX tips B2B companies can use to increase their conversion rates.

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Posted by Larisa Aslanyan on September 13, 2016 in UX Design | 0 Comments

5 Digital Marketing Tactics for IT Companies


Despite all the incredible innovations that the tech industry brings to us, B2B IT companies often have quite a hard time spotting the digital marketing tactics that actually work for them, unlike their B2C colleagues. 

So, before you mistakenly use a range of B2C marketing tactics and scare off a dozen potential clients with your "Snapchat creativity," let’s look at some of the best practices that will make your tech company’s digital marketing efforts work better ... much better!

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Posted by Larisa Aslanyan on September 6, 2016 in Content Marketing | 0 Comments

On-Page SEO 2016: Extracurricular Activities


If your business has been doing SEO for a while, you have probably seen a checklist for on-page optimization. It would include having a sitemap, a robots.txt, working on-page load time, and many more very common SEO practices.

But as 2016 progresses, Google’s shaking up some buzz again! The common and the simple SEO practices are now something practically every business out there does regularly. So, it’s clear that when everyone is putting in some effort into winning traffic, successful on-page SEO is no longer a matter of doing things off a checklist. But let’s go one step at a time! If you haven’t started with the basics, check out this article from MOZ. These steps are the essentials, and you do need them in order to be on friendly terms with search engines. And once you are all set, let’s explore 3 more things on y our extracarricular activites list that may help your business outperform its competition!

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Posted by Larisa Aslanyan on August 30, 2016 in Search Engine Optimization | 0 Comments