You’re doing some level of marketing but it’s not generating the results you hoped for. Or maybe you’ve never done any marketing (not even a proper website!) but you’re sure it’s not going to work anyway. Or maybe you simply don’t trust those sneaky, dishonest, lazy marketing agencies that have already disappointed you before. In any of these cases, you’re not seeing the bigger picture.
The reality is not that marketing doesn’t work, but that you’ve done marketing that is not results-driven. But maybe you, too, had your fair share of blame in it. All this time, you’ve been counting the quantity of your leads over the quality, losing the game in the long-run.