Recent Posts by Michelle Phillips

Black Hat SEO is a Big Fat SE-NO


Every person or company with a website dreams of earning one of the top spots on Google’s search results, but at what cost are they willing to achieve that goal? Most companies earn the prized positions over time by using white hat seo practices, like putting a lot of hard work into the quality and legitimacy of their site’s content. But then there are those who decide they don't have time for quality and who attempt to take top billing by employing black hat techniques, which can gain some traction in the short-term but will ultimately get your website shut down.

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Posted by Michelle Phillips on June 9, 2015 in Search Engine Optimization, black hat seo | 0 Comments

What is IMC and How Does it Relate to Inbound Marketing?


Gone are the days where agencies would create an ad to meet their clients’ demands, throw it on TV, then cross their fingers and hope it would result in some sales. Agencies have also moved on from changing messaging by medium; no longer is it assumed that TV audiences differ from newspaper audiences which again differ from magazine audiences, etc.

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Posted by Michelle Phillips on June 2, 2015 in Inbound Marketing, Integrated Marketing Communication | 0 Comments