Every person or company with a website dreams of earning one of the top spots on Google’s search results, but at what cost are they willing to achieve that goal? Most companies earn the prized positions over time by using white hat seo practices, like putting a lot of hard work into the quality and legitimacy of their site’s content. But then there are those who decide they don't have time for quality and who attempt to take top billing by employing black hat techniques, which can gain some traction in the short-term but will ultimately get your website shut down.
Recent Posts by Michelle Phillips
Gone are the days where agencies would create an ad to meet their clients’ demands, throw it on TV, then cross their fingers and hope it would result in some sales. Agencies have also moved on from changing messaging by medium; no longer is it assumed that TV audiences differ from newspaper audiences which again differ from magazine audiences, etc.