Recent Posts by Michelle Phillips

Every Season is Engagement Season in Marketing


So, you definitely know that your business needs to be on social media, but you may not necessarily know how to utilize it effectively. Sure, you set up an account, picked a profile picture or avatar, and put in all of your information... but then you only made a few haphazard and overly hashtagged posts, gaining a couple of likes. Eventually, everything went stagnant. Think about that for a second: if you were visiting a company’s account on Facebook, Twitter, Instagram, or Pinterest only to find that they made 3 posts and the most recent one was in 2011, would you even bother liking or following them?

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Posted by Michelle Phillips on August 4, 2015 in Social Media | 0 Comments

Storytelling: Not Just For Children Before Bedtime


People spend the better part of their day staring at some type of electronic device – be it a computer, a tablet, a phone, or even a smart watch. All that time spent on electronic devices means exposure to countless brand messages per day, so it can be hard to really make your message stand out. One great way to try to break through the clutter is to stop trying to sell your products/services and instead tell stories about them that speak to the consumers’ emotions and needs. Now I don’t mean you should start telling tall tales — just be honest and show how your products/services fit into consumers’ lives.

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Posted by Michelle Phillips on July 13, 2015 in Inbound Marketing, Content Marketing, Personas, Storytelling | 0 Comments

Black Hat SEO is a Big Fat SE-NO


Every person or company with a website dreams of earning one of the top spots on Google’s search results, but at what cost are they willing to achieve that goal? Most companies earn the prized positions over time by using white hat seo practices, like putting a lot of hard work into the quality and legitimacy of their site’s content. But then there are those who decide they don't have time for quality and who attempt to take top billing by employing black hat techniques, which can gain some traction in the short-term but will ultimately get your website shut down.

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Posted by Michelle Phillips on June 9, 2015 in Search Engine Optimization, black hat seo | 0 Comments

What is IMC and How Does it Relate to Inbound Marketing?


Gone are the days where agencies would create an ad to meet their clients’ demands, throw it on TV, then cross their fingers and hope it would result in some sales. Agencies have also moved on from changing messaging by medium; no longer is it assumed that TV audiences differ from newspaper audiences which again differ from magazine audiences, etc.

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Posted by Michelle Phillips on June 2, 2015 in Inbound Marketing, Integrated Marketing Communication | 0 Comments