Content Marketing has always been around, but it's now starting to come into the spotlight as it increasingly impacts search engine rankings. To clear out the definition upfront, content marketing means a comprehensive strategy designed to tell your story to the people who need to hear it using a variety of media across a variety of platforms. And here’s how you do it.
Times have changed quite a lot from the days when "SEO" meant tossing spammy links in every comment thread you could find. These days, shady practices like that will get you blacklisted quickly. Google is looking for consistently fresh, keyword-rich content that is shared across social media platforms. If you have static content that just sits on your site, you will eventually see a decline in your rankings.
Who has time for that?
We understand. You're busy running your business. That's why you have SEO and content teams in the first place! You don't have time to sit down and write articles every week about your business. Here is our advice: if your SEO team isn't creating fresh content for you on a regular basis, maybe it’s time to visit the digital marketplace.
This is a big deal.
If you're not achieving that front page spot, your competition is; and you can believe that they are doing everything necessary to get it. It is MUCH harder to play catch up in the rankings game than it is to maintain first-page rankings.
Content lies at the heart of any marketing strategy, inbound and outbound. Content, words, communication … you need content to talk to your buyers. Whether it’s based on text or image, your website must be equipped with content material for any stage of the buyer’s journey.
In fact, we’ve put together an entire guide of 25 things your website must have. Take a look and don’t miss out on the chance to win the online race.