Think You Know Everything About Inbound Marketing With Instagram? Think Again!


When developing your content marketing strategy for your small business, you'll likely find yourself creating social media accounts on various social platforms in order to connect and communicate with your potential customers.

While not every social platform will be appropriate for your business, an active social presence can help customers find you more easily! Remember, in Inbound Marketing, it's all about bringing those customers to you rather than trying to chase them down.

One social platform we've totally embraced? Instagram!

Acquired somewhat recently by Facebook, Instagram started out as what amounts to a kind of digital photo album, with users able to upload an instant snapshot — or load in previously-taken photos — add a filter, and post for friends, family, and the public to see.

Over time, that platform has grown to encompass 700 million totally unique users, with business both large and small making up a significant percentage of those numbers! Instagram is a great tool to build your personal connection with customers and market your business — as long as you make the most of it.

Today, we'll take a look at marketing with Instagram and how to utilize the platform to help your small business succeed and grow.

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Posted by Katherine Faulk on May 25, 2017 in Social Media | 0 Comments

Here for the Food: The Waypost Guide to Great Coffee in Greenville, SC


We might be in the office during regular business hours, but Inbound Marketing doesn't exactly ONLY happen between the hours of 9am and 5pm. Sometimes our day can run until way after the sun goes down, and sometimes we get started working on our clients' social media and upcoming blogs before the sun ever comes up!

One thing that remains constant — the caffeine we rely on to get us through the day.

I surveyed the Waypost team to get a look at their favorite spots to grab coffee in Greenville, SC (or their current home city!) and what drink they love most to get the energy they need to crush today's to-do list.

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Posted by Katherine Faulk on May 11, 2017 in Life in Greenville, SC | 0 Comments

3 Essential Steps When Starting a Company Blog


The key to building a small business up from scratch isn't just having the right product or service, or even being in the right location, but to make sure that you are the first company your potential clients think of when they are searching for the solution to their unique problem.

One of the best ways to stay at the top of a client's mind? Fresh, updated content appearing regularly on your site and shared throughout social media! Starting a company blog is a great way to make new information readily and easily available to your clients without bogging your actual website down with a thousand individual pages that become difficult, confusing, and frustrating for clients to attempt to navigate.

If you're looking to start up a blog for your business, we have three essential steps help you enhance your online presence and bring in the potential leads that you've been searching for. 

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Posted by Katherine Faulk on May 4, 2017 in Content Marketing, Blogging | 0 Comments

Storytelling and Small Business Marketing Strategies: True Love Forever


In my last post, I asked a short question with a long answer - does a small business need a marketing strategy?

My answer was a pretty emphatic yes, and storytelling is one marketing strategy that really works for small businesses.

Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client or customer your life story. Instead, we're talking about the narrative for your small business (for example, here's ours!). In an increasingly-connected global marketplace, your potential customers want to connect with you.

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Posted by Katherine Faulk on April 27, 2017 in Inbound Marketing | 0 Comments

Project Discovery Part 2: Analysis, Strategy, and Planning


Okay, so, we've sat down, we've heard all about your business, the products and services you offer, and who's buying them. Now it's time for us to turn all of that information into a marketing plan that will bring you the quality leads you've been hoping for. Usually all this happens behind closed doors, but because I like you I'm going to give you a "behind the curtain" peek at how Waypost handles post-project discovery analysis, strategy, and planning.

But first, allow me to set the scene:

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Posted by Michelle Phillips on April 20, 2017 in Discovery, Analysis, and Planning | 0 Comments

What To Expect During A Project Discovery Meeting


The project discovery phase is so much fun for me. This is where I sit down for the first time with a business owner and I listen to them talk about their business. Their business is something they love, it’s what they’ve put their life’s work into, and it fulfills them on a lot of levels. They are contributing to something greater than themselves; they’re building their legacy.

Their enthusiasm is contagious.

I learn so much in these meetings, and I get to learn about so many different industries. I am always fascinated.

My objective during the discovery phase of a new project is not simply to be dazzled by a passionate business owner, however. I’m there to discover the end goal. Does this seem like I’m putting the cart in front of the horse? Allow me to explain.

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Posted by Erin Durham on April 13, 2017 in Discovery, Analysis, and Planning | 0 Comments

Does a Small Business Need a Marketing Strategy?


Whether you've just gotten started with your own small business, you're a small business owner looking to grow your bottom line, or you've been brought in from outside to help facilitate small business growth, you're probably feeling pretty swamped by all the advice online. Every business coach or marketing agency out there is looking to jump on your most common questions, but not all of them are actually prepared with answers.

We understand that you're not looking for a sales pitch. You want to know the answer to one simple question:

Does a small business need a marketing strategy?

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Posted by Katherine Faulk on April 6, 2017 in Inbound Marketing | 0 Comments

14 Digital Marketing Metrics You Should Be Keeping an Eye on


Last week we mentioned that in addition to tried-and-true consulting firms who truly have your best interest at heart, there are also less-than-savory consultants out there who send you bogus reports from cockamamie websites trying to prove to you that your website is on its last leg and you simply cannot go another day without their expertise.

Unfortunately, to the untrained eye, these dummy reports and smooth-talking salesmen can look pretty compelling. 

If you start looking into your own stats—from reputable sources like Google Analytics or your marketing automation software—you'll be familiar with your company's data, and therefore you should be a little better about being able to pick out the professional companies from the snake oil salesmen.

So, while this isn't necessarily a comprehensive list, looking at these metrics is sure to give you at least a high-level overview of how your marketing efforts are going:

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Posted by Michelle Phillips on March 30, 2017 in Discovery, Analysis, and Planning | 0 Comments

3 Questions To Ask Yourself When Working With A Consultant


If you’ve inherited the job of trying to figure out how to take your marketing to the digital space, you’re probably finding that there’s way more to it than you originally anticipated. Whether you’ve never done any sort of digital marketing, or if there have been a few starts and stops by other people along the way, you’ve probably discovered you have a mess to sort out… and you don’t quite know where to start.

How wonderful is it, then, that there are companies who will help you sort through the mess? Someone will take a look at your branding, your resources, your assets, and your current activities, and put that into some sort of framework for you. Then they will provide you with a roadmap to digital marketing success. How could you possibly pass this up?

Before you go trusting random strangers with the growth of your business, let’s run through a few things to be mindful of going in.

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Posted by Erin Durham on March 23, 2017 in Digital Marketing | 0 Comments

Managing Your Marketing Expectations with SMART Goals


It's good to set goals, right? Goals give you something to strive for, something to drive you to keep improving and moving forward, and something by which you can measure success. With that being said, we know that when you commit to a marketing plan, you're going to have some goals in mind that you want to achieve which is great but...

I hate to break it to you, but you aren't going to get a 200% increase in social media interaction on Facebook when you only have 10 followers and are only posting every once-in-a-whenever-you-remember. If you want to actually achieve the goals you set, it's not enough to just set a goal or two you think sound nice, you have to put some thought into your goals and turn them into S.M.A.R.T. goals.

"Hey, that looks like some kind of acronym!" you're probably thinking. That's because it is some kind of acronym! Check out what it stands for:

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Posted by Michelle Phillips on March 16, 2017 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments