Project Discovery Part 2: Analysis, Strategy, and Planning

 

Okay, so, we've sat down, we've heard all about your business, the products and services you offer, and who's buying them. Now it's time for us to turn all of that information into a marketing plan that will bring you the quality leads you've been hoping for. Usually all this happens behind closed doors, but because I like you I'm going to give you a "behind the curtain" peek at how Waypost handles post-project discovery analysis, strategy, and planning.

But first, allow me to set the scene:

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Posted by Michelle Phillips on April 20, 2017 in Discovery, Analysis, and Planning | 0 Comments

What To Expect During A Project Discovery Meeting

 

The project discovery phase is so much fun for me. This is where I sit down for the first time with a business owner and I listen to them talk about their business. Their business is something they love, it’s what they’ve put their life’s work into, and it fulfills them on a lot of levels. They are contributing to something greater than themselves; they’re building their legacy.

Their enthusiasm is contagious.

I learn so much in these meetings, and I get to learn about so many different industries. I am always fascinated.

My objective during the discovery phase of a new project is not simply to be dazzled by a passionate business owner, however. I’m there to discover the end goal. Does this seem like I’m putting the cart in front of the horse? Allow me to explain.

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Posted by Erin Durham on April 13, 2017 in Discovery, Analysis, and Planning | 0 Comments

Does a Small Business Need a Marketing Strategy?

 

Whether you've just gotten started with your own small business, you're a small business owner looking to grow your bottom line, or you've been brought in from outside to help facilitate small business growth, you're probably feeling pretty swamped by all the advice online. Every business coach or marketing agency out there is looking to jump on your most common questions, but not all of them are actually prepared with answers.

We understand that you're not looking for a sales pitch. You want to know the answer to one simple question:

Does a small business need a marketing strategy?

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Posted by Katherine Faulk on April 6, 2017 in Inbound Marketing | 0 Comments

14 Digital Marketing Metrics You Should Be Keeping an Eye on

 

Last week we mentioned that in addition to tried-and-true consulting firms who truly have your best interest at heart, there are also less-than-savory consultants out there who send you bogus reports from cockamamie websites trying to prove to you that your website is on its last leg and you simply cannot go another day without their expertise.

Unfortunately, to the untrained eye, these dummy reports and smooth-talking salesmen can look pretty compelling. 

If you start looking into your own stats—from reputable sources like Google Analytics or your marketing automation software—you'll be familiar with your company's data, and therefore you should be a little better about being able to pick out the professional companies from the snake oil salesmen.

So, while this isn't necessarily a comprehensive list, looking at these metrics is sure to give you at least a high-level overview of how your marketing efforts are going:

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Posted by Michelle Phillips on March 30, 2017 in Discovery, Analysis, and Planning | 0 Comments

3 Questions To Ask Yourself When Working With A Consultant

 

If you’ve inherited the job of trying to figure out how to take your marketing to the digital space, you’re probably finding that there’s way more to it than you originally anticipated. Whether you’ve never done any sort of digital marketing, or if there have been a few starts and stops by other people along the way, you’ve probably discovered you have a mess to sort out… and you don’t quite know where to start.

How wonderful is it, then, that there are companies who will help you sort through the mess? Someone will take a look at your branding, your resources, your assets, and your current activities, and put that into some sort of framework for you. Then they will provide you with a roadmap to digital marketing success. How could you possibly pass this up?

Before you go trusting random strangers with the growth of your business, let’s run through a few things to be mindful of going in.

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Posted by Erin Durham on March 23, 2017 in Digital Marketing | 0 Comments

Managing Your Marketing Expectations with SMART Goals

 

It's good to set goals, right? Goals give you something to strive for, something to drive you to keep improving and moving forward, and something by which you can measure success. With that being said, we know that when you commit to a marketing plan, you're going to have some goals in mind that you want to achieve which is great but...

I hate to break it to you, but you aren't going to get a 200% increase in social media interaction on Facebook when you only have 10 followers and are only posting every once-in-a-whenever-you-remember. If you want to actually achieve the goals you set, it's not enough to just set a goal or two you think sound nice, you have to put some thought into your goals and turn them into S.M.A.R.T. goals.

"Hey, that looks like some kind of acronym!" you're probably thinking. That's because it is some kind of acronym! Check out what it stands for:

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Posted by Michelle Phillips on March 16, 2017 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments

Blogging Regularly, but Page Views Keep Dropping?

 


One of the first pieces of advice you'll receive when trying to build up a good foundation for SEO in your business is to regularly create new pieces of content. Usually, blogging is the perfect answer for this problem — blogs can be short and sweet, keeping your website popping up in search results without having to revamp your basic content or constantly add new site pages, which can rapidly make your site tough to navigate for potential leads.

If you're blogging but your overall pageviews are still dropping — or they aren't budging an inch when you look over your monthly site performance — something's wrong. Regular blogs should be helping you out, not hurting you!

What can you do to perk things back up? We have a few ideas.

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Posted by Katherine Faulk on March 9, 2017 in Blogging | 0 Comments

Here for the Food: Our Favorite Restaurants in Greenville, SC

 

Greenville's been popping up in news and in magazines lately as the latest great place to visit or even to live. It's been pegged as perfect for families, couples, single people, retirees... basically, it's the Mary Poppins of cities — practically perfect in every way.

(Don't sue us, Disney.)

If you've thought about vacationing in our gorgeous city or even coming here to stay, you may be wondering what the best place is to eat! I took some time and asked our Waypost crew to give me their recommendations for their favorite restaurants in Greenville, SC. This is what they had to say:

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Posted by Katherine Faulk on March 2, 2017 in Life in Greenville, SC | 0 Comments

What To Do When Your CTA Just Isn't Working

 


An essential part of any business website is the Call-to-Action (CTA)—either an image or a single line of text directly asking the website visitor to act. CTAs are designed to encourage your website visitors to take the next step and contact you personally. While sometimes this involves filling out a form, it will just as often involve picking up the phone or even heading to your business in person. A successful CTA will help a website visitor take the next step and become a qualified lead.

What do you do if you've embraced the Call-to-Action but it just doesn't seem to convert? If your CTAs are getting lots of clicks but no leads, or they're just not getting any clicks at all, then they're just not working for you like they should.

We've put together a short list of what may be going wrong — and what you can do to fix things up.

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Posted by Katherine Faulk on February 23, 2017 in Content Marketing | 0 Comments

What is an SSL Certificate and Does My Website Need One?

 

SSL Certificates and You

Over 57% of all internet users use Google Chrome as their browser of choice. If you (like I) do, then you may have noticed a small change to the address bar this past January. Chrome has started labelling sites that have an SSL certificate (more on what that is later; stay tuned!) as “Secure.”

Isn’t that special? But chances are, you didn’t notice the change. Security claims have grown so commonplace as to become little more than white noise. But I’d bet good money you’d notice a change like this.

This is how Chrome will eventually display all sites that are not covered by an SSL certificate. Google has begun a steady process of identifying potential security risks for users. Pretty scary looking, huh? What’s even scarier is what that can mean for your and your users’ data. Without a certificate, your data could potentially be viewed by people of low moral fiber.

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Posted by Matt Cleveland on February 16, 2017 in Google | 0 Comments