When developing your content marketing strategy for your small business, you'll likely find yourself creating social media accounts on various social platforms in order to connect and communicate with your potential customers.
While not every social platform will be appropriate for your business, an active social presence can help customers find you more easily! Remember, in Inbound Marketing, it's all about bringing those customers to you rather than trying to chase them down.
One social platform we've totally embraced? Instagram!
Acquired somewhat recently by Facebook, Instagram started out as what amounts to a kind of digital photo album, with users able to upload an instant snapshot — or load in previously-taken photos — add a filter, and post for friends, family, and the public to see.
Over time, that platform has grown to encompass 700 million totally unique users, with business both large and small making up a significant percentage of those numbers! Instagram is a great tool to build your personal connection with customers and market your business — as long as you make the most of it.
Today, we'll take a look at marketing with Instagram and how to utilize the platform to help your small business succeed and grow.