Think about your social media feeds for a second. Whether you prefer Facebook, Twitter, Instagram, or some other social channel, chances are you’re seeing fewer text posts and photos and a whole lot more videos. Social media now overflows with all kinds of videos shared by friends, family, and even your favorite brands.
The rise of video simply cannot be ignored when it comes to content marketing; some marketers even claim that without video marketing, your business is likely to lose against your video-producing competition. But if you have no videos on your YouTube channel while your competitors seem like they're publishing videos constantly, it can seem like you're already too late to start—but that's where you're wrong!
If you want to live up to the modern video marketing standard that guarantees exposure and ROI, all you need to do is 1) start and 2) follow these 3 important points to make sure you're using video the right way: