What To Do When Your CTA Just Isn't Working


An essential part of any business website is the Call-to-Action (CTA)—either an image or a single line of text directly asking the website visitor to act. CTAs are designed to encourage your website visitors to take the next step and contact you personally. While sometimes this involves filling out a form, it will just as often involve picking up the phone or even heading to your business in person. A successful CTA will help a website visitor take the next step and become a qualified lead.

What do you do if you've embraced the Call-to-Action but it just doesn't seem to convert? If your CTAs are getting lots of clicks but no leads, or they're just not getting any clicks at all, then they're just not working for you like they should.

We've put together a short list of what may be going wrong — and what you can do to fix things up.

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Posted by Katherine Faulk on February 23, 2017 in Content Marketing | 0 Comments

Better Late Than Never: Here are 12 Marketing Resolutions You Can Start TODAY!


It seems like we were just carving the turkey, unwrapping presents, and ringing in the new year, yet somehow it's already the last day of January—man, how time flies! 

If you haven't had a spare moment to sit down and define your goals for the coming year, we've put together this list of 12 marketing resolutions you can start on right now. We're highlighting these action items specifically because they'll help you maximize your time, increase your lead generation, and delight your customers. Let's get started:

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Posted by Larisa Aslanyan on January 31, 2017 in Social Media, Web Design, Email Marketing, Inbound Marketing, Content Marketing, Personas, Marketing Automation | 0 Comments

You’re Missing the Point! Video Marketing is a NECESSITY


Think about your social media feeds for a second. Whether you prefer Facebook, Twitter, Instagram, or some other social channel, chances are you’re seeing fewer text posts and photos and a whole lot more videos. Social media now overflows with all kinds of videos shared by friends, family, and even your favorite brands.

The rise of video simply cannot be ignored when it comes to content marketing; some marketers even claim that without video marketing, your business is likely to lose against your video-producing competition. But if you have no videos on your YouTube channel while your competitors seem like they're publishing videos constantly, it can seem like you're already too late to start—but that's where you're wrong!

If you want to live up to the modern video marketing standard that guarantees exposure and ROI, all you need to do is 1) start and 2) follow these 3 important points to make sure you're using video the right way:

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Posted by Larisa Aslanyan on January 19, 2017 in Content Marketing | 0 Comments

What Is Premium Content And Why Does Your Content Marketing Strategy Need It?


You're definitely going to need this for your content marketing strategy, so let’s cut to the chase and get straight to the answer.

What is Premium Content?

I often make the distinction between information and knowledge when explaining premium content. What we have today on blogs and sites, open to the general visitors with no strings attached, is information (i.e. content). Information is processed data, informative and perhaps eye opening, but with no real instruction or trade secret. But the content that websites provide with some sort of value exchange occurring is what we can call knowledge (i.e. premium content). Knowledge includes insights and exclusive, critical information drawn from one’s experience or intellectual property.  Premium content is the happy medium between content you know your prospects are dying to have and content you are willing to share with them.

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Posted by Larisa Aslanyan on January 11, 2017 in Content Marketing | 0 Comments

Why is Your HubSpot Content Failing You?


You have chosen HubSpot and probably even have the annual subscription, but something isn’t quite right. You have done your fair share of research on content marketing, nonetheless, everything seems to be failing you.

Don't panic, we know this issue very well, and you're not the only one struggling with it.

Usually, when thinking of automation, you might imagine setting a task on autopilot and completely freeing your hands and mind from further effort. But you can do that only if you have a strong marketing team that can deliver the actual workload and quality. If you become careless with content, it may just take you off a cliff.

So, to help you out with your inbound strategy, here's what you should publish to fuel your HubSpot machine.

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Posted by Larisa Aslanyan on January 4, 2017 in Content Marketing | 0 Comments

What Does "Content Marketing" Really Mean?


We do content marketing, and now you're probably thinking we write a "Pride & Prejudice" every single day. And while one "Pride & Prejudice" is nice to have, too many of those is definitely a bad idea (all the women out there, you know what I'm talking about). Jokes aside, you don't want to spend resources and energy creating THAT MUCH content; it's boring and we all have a limit of how much text we are willing to read every day. But does it mean that content marketing is boring and interests only sad librarians? Yeah .... no, not at all. 

Sorry to let you down, I am no Jane Austen and content is not just text. So, when you hear from us that you should be producing more content, here's what we mean. 

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Posted by Larisa Aslanyan on November 16, 2016 in Content Marketing | 0 Comments

5 Digital Marketing Tactics for IT Companies


Despite all the incredible innovations that the tech industry brings to us, B2B IT companies often have quite a hard time spotting the digital marketing tactics that actually work for them, unlike their B2C colleagues. 

So, before you mistakenly use a range of B2C marketing tactics and scare off a dozen potential clients with your "Snapchat creativity," let’s look at some of the best practices that will make your tech company’s digital marketing efforts work better ... much better!

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Posted by Larisa Aslanyan on September 6, 2016 in Content Marketing | 0 Comments

4 Content Marketing Trends to Follow in 2017


Let's play pretend for a moment: pretend you're starring in a Broadway play and that your spectators will applaud if you give them a worthwhile show. This scenario isn't too different from reality if you think of your content as your business' performance and your buyer personas as your audience who buy your products or services rather than give you a standing ovation.

Today, thanks to the availability of numerous high quality “performances” (and that's your competition's content), it is difficult to truly wow the audience; they are now immune to cliché marketing. So, if you don’t take action and provide an interesting plot, your audience is going to walk out and buy tickets to a different play. To give you a hand in crafting content that resonates with your audience and that they truly enjoy, here are the 4 content marketing trends that will keep you on top 2017:

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Posted by Larisa Aslanyan on August 3, 2016 in Content Marketing | 0 Comments

What Google Really Thinks about Your Content Strategy


At this point, everyone who has some kind of online presence and engages in SEO copywriting should know not to treat Google as "just" a machine, but as a leader in its field and a near-essential for businesses looking to grow their customer base.

As a website owner (regardless of the niche), your main method of interacting with Google is by content. No wonder why 76% of B2B marketers say they will produce more content in 2016! They know that this is the best way to get Google's attention.

But really, don’t you want to know what is the best way of flattering Google with content? The answer is - you need to flatter your readers with high quality content, and if you do that, Google will approve. 

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Posted by Larisa Aslanyan on May 13, 2016 in Search Engine Optimization, Inbound Marketing, Content Marketing, Local Search | 0 Comments


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Posted by Sam Gerdt on February 16, 2016 in Content Marketing | 0 Comments