Writing for inbound marketing isn't like any other kind of writing you've probably ever done. While it requires a solid foundation of the basic writing skills you picked up in your education, it combines a host of other writing styles and requires you to be able to seamlessly incorporate:
We have talked about and showed you the importance of being there for consumers in the Zero Moment of Truth, but what's next? You put a lot of time and effort into crafting your content and perfecting your SEO so it can easily be found, but how do you get your potential customers to take the next step and become paying customers? It's easy — you tell them EXACTLY what you want them to do. Every piece of content you produce should include a call to action (CTA) that tells the consumer what it is they need to do next.
Blogging is often overlooked. With all the buzz and flash of new social media platforms popping up seemingly every day, it's easy to forget about this basic part of your inbound marketing foundation. Unfortunately, blogging is an aspect of content marketing that doesn't come naturally, or easily, to everyone. A business owner or employee who doesn't enjoy writing or feels uncomfortable building their blog presence may feel like regular blogging is more difficult than useful. Not true! There are many common myths and misconceptions that have cropped up around blogging as a marketing tool. We're here to help you see through those misconceptions and make sure you're utilizing your company's blog to its absolute fullest potential.
So you’ve looked around, you’ve talked to your friends and colleagues who own businesses, and you’ve come to the conclusion that Inbound Marketing — whatever that is — is the way to go. You know that performing well in search engine rankings is important, and you know you need to be doing more with social media… but quite frankly, it’s all a bit overwhelming! You’re not sure where to start, so you call a digital marketing agency like Waypost Marketing and ask some questions… What’s this all about? How do all the pieces fit together? How much can I expect to pay for something like this?
Whoa. You’re hit with sticker shock!
Why should it cost hundreds, even thousands of dollars a month to have a company write a few blog articles and post a few Tweets for you?
What Am I Getting For My Inbound Marketing Budget?
People spend the better part of their day staring at some type of electronic device – be it a computer, a tablet, a phone, or even a smart watch. All that time spent on electronic devices means exposure to countless brand messages per day, so it can be hard to really make your message stand out. One great way to try to break through the clutter is to stop trying to sell your products/services and instead tell stories about them that speak to the consumers’ emotions and needs. Now I don’t mean you should start telling tall tales — just be honest and show how your products/services fit into consumers’ lives.
When I went from my previous job to working as an Inbound Marketing Producer at Waypost, it was a massive career shift. My interests had always been in blogging and social media, but to get paid for leveraging those interests and skills was a huge change. I had a lot to learn, and I needed to pick things up fast.
Remember when everyone (Waypost included!) was talking about “responsive design” like we had finally arrived at Web Nirvana? Chalk that one up to old dogs learning new tricks, I suppose, because the reality being revealed is that there is no final destination in sight and this train we’re on is more akin to the Japanese Bullet than your garden variety freight train.