In Light of the Google Panda Update
Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. First and foremost, it serves as an effective filter in weeding out poor quality content. More importantly, it negates the need for businesses to engage in expensive and, as defined by Google, unethical SEO practices to stay on top of the ranking index. This levels the playing field and makes value offered by your content the key criterion for SEO success.
Let’s look at how you can assimilate the various measures under Google’s Panda updates to reap rich dividends for your business.