Discovering Google My Business


Google My Business is offering you, the business owner a one-stop shop to update your business information, add photos, read reviews, and use Google +. Google My Business makes it easier for you to capture your customer’s attention by exposing your products or services with images and descriptions.

You can also add a profile picture, cover photo, and post videos to help interact with your customers and highlight all you have to offer. All of this can be managed from a single dashboard.

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Posted by Danielle McKelley on September 30, 2014 in Digital Marketing, Search Engine Optimization, Google | 0 Comments

Google Releases "Pigeon" Update to Local Search


Here we go again - Another Google Algorithm update.

On July 25th, Google released a new algorithm that is intended to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will affect the way results are displayed within both Google Maps search results and Google Web search results.

What you need to know.

The changes we are seeing so far are significant in some cases and minimal in others. As of today, the changes are continuing to roll-out but we are already seeing some pretty significant changes in the rankings, such as:
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Posted by Doug Fowler on July 30, 2014 in Search Engine Optimization, Google | 0 Comments

Leveraging Social Media for SEO


In Light of the Google Panda Update

Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. First and foremost, it serves as an effective filter in weeding out poor quality content. More importantly, it negates the need for businesses to engage in expensive and, as defined by Google, unethical SEO practices to stay on top of the ranking index. This levels the playing field and makes value offered by your content the key criterion for SEO success.

Let’s look at how you can assimilate the various measures under Google’s Panda updates to reap rich dividends for your business.

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Posted by Doug Fowler on June 12, 2014 in Internet Marketing, Social Media, Digital Marketing, Search Engine Optimization, Facebook, Google | 0 Comments