Trust-building is essential for us; we have worked with companies that had no experience with digital marketing, companies that had a history of many attempts and those who simply didn't trust. In all cases, questions should be asked, answers given, so that the collaboration between two companies is productive on both sides.
But we often wonder if there is a way to avoid a bad choice from the very start. For this purpose, we've built a separate guide on finding a digital marketing agency you can trust, but there is one additional point that needs a comprehensive discussion. The need for certifications. Does it really matter if a company is certified or not? Can a badge really have a difference in the results of the campaign? Here's what you should know.