Digital marketing can’t be measured. This is one of the biggest myths that you might come across and the moment you hear it, take a deep breath and feel free to disagree. Digital marketing can be measured by a number of methods (in fact, many more than traditional marketing), depending on your goal and business type. The key metrics! That is the single most important task we marketers have after our morning coffee; reviewing and analyzing the key metrics of the website, SEO, social media, email, and any other campaign we are executing.
We think it is crucial for businesses to have a basic understanding of the metrics we use to measure our success, so that collaboration between us and our clients is always productive.