Marketing With No Results … Why Would That Happen to You?


It is normal that you expect results. If your website does not generate leads that can be converted into paying customers, there is a good chance you're just wasting resources. But before you dismiss digital marketing as a solid way of turning your website into a profit-making machine, here are the most common reasons why your strategy is not producing the results it should and why everything is sooo slooooow.

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Posted by Larisa Aslanyan on June 9, 2016 in Digital Marketing, Inbound Marketing | 0 Comments

Landing Pages are Not Optional. You Need Them. Period.


The entire process of inbound marketing is based on phases and components that ensure the success of each phase. These components include the methodology, strategy, campaigns, functionality, SEO, landing pages, etc. Each plays a lead role in their own substory, so none of them can be tossed into a bin and forgotten until the dark times when your marketing doesn’t seem to work anymore … yes, even those landing pages! You need them!

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Posted by Larisa Aslanyan on June 6, 2016 in Inbound Marketing, Landing Pages | 0 Comments

Our B2B Customers are Not Online, Why Should We Be?


If you’re leading a B2B company or its marketing division, it’s probably clear to you now that some online marketing channels and tools are simply not well suited for your industry. And that might cause the temptation to discard all online marketing possibilities and settle with the thought that your B2B business doesn’t need digital marketing.

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Posted by Larisa Aslanyan on June 2, 2016 in Internet Marketing, Digital Marketing, Email Marketing, Inbound Marketing | 0 Comments

Why Do We Use Hubspot for Marketing Automation? And Why Are You Paying for It?


Photo Credit: Adam Gerard

You’re not only thinking about investing in digital marketing, but you are also considering doing it the inbound way, and that requires a budget and a long-term commitment. It's natural that you should wonder about the costs, and most importantly, why you should pay for Hubspot’s marketing automation tool when you can technically attain the same results using much cheaper tools. So, why do we use Hubspot?

Here’s the answer.

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Posted by Larisa Aslanyan on May 31, 2016 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments

How Long Does It Take for Inbound Marketing to Work?


I have been taught that results are what really matter. What I’ve later learned on my own is that you should also be smart and understand which results matter the most and which ones are worth your investment.

So before you are ready to bet your investment on inbound marketing, you are absolutely right to ask the most common question we hear from our customers: How long does it take for inbound marketing to show results?

Here’s your answer.

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Posted by Larisa Aslanyan on May 26, 2016 in Digital Marketing, Inbound Marketing | 0 Comments

What is the New Buyer Mentality or The Tale of “ZMOT, FMOT & SMOT”


Information is power. Let’s agree to agree on this. Everything we do here at Waypost—every social media post, blog article or campaign—is based on information, data, statistics, or other informal sources of knowledge. But we, an inbound marketing agency, are not the only ones doing it.

Information … or rather access to information has forever changed the way consumers make their buying decisions. And, of course, if they change the way they choose a product, your sales and marketing processes should also change.

According to a Google research, 88% of US customers are researching online before actually buying the product. So, instead of hoping to catch your buyers in the last phase of the buyer’s journey, you should now be a part of that journey from the very beginning, at the Zero Moment of Truth.

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Posted by Larisa Aslanyan on May 24, 2016 in Digital Marketing, Inbound Marketing, Storytelling, new buyer mentality | 0 Comments

What Google Really Thinks about Your Content Strategy


At this point, everyone who has some kind of online presence and engages in SEO copywriting should know not to treat Google as "just" a machine, but as a leader in its field and a near-essential for businesses looking to grow their customer base.

As a website owner (regardless of the niche), your main method of interacting with Google is by content. No wonder why 76% of B2B marketers say they will produce more content in 2016! They know that this is the best way to get Google's attention.

But really, don’t you want to know what is the best way of flattering Google with content? The answer is - you need to flatter your readers with high quality content, and if you do that, Google will approve. 

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Posted by Larisa Aslanyan on May 13, 2016 in Search Engine Optimization, Inbound Marketing, Content Marketing, Local Search | 0 Comments

Our Great HubSpot Experiment – Part 2


Last August, I wrote an article about our initial experience with using HubSpot for inbound marketing. In late 2014, we made a fundamental shift in our agency and chose to use HubSpot as the platform to manage inbound marketing for ourselves and our clients. If you missed it, you can read the full article here.

This month, we achieved a milestone by being recognized as a Gold Tier partner agency with HubSpot. It’s a significant achievement for us, so I thought I would take this opportunity to provide an update on our journey.
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Posted by Doug Fowler on May 5, 2016 in Inbound Marketing | 1 Comment

Hold On To Your Pants! Inbound Marketing Is Changing Faster Than You Can Handle!


Over the last couple of weeks, I've read a lot of articles from "inbound marketing experts" describing huge shifts in inbound marketing for 2016. Granted, there is plenty of change going on and it is coming at a rapid pace. However, much of what worked in 2015 is still highly relevant in 2016, and it really depends on who you are targeting.

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Posted by Doug Fowler on February 26, 2016 in Inbound Marketing | 0 Comments

Your Marketing Strategy Won't Work Without This Step.


When building your content marketing strategy, you may think you have it all laid out — you know what product or service you're hoping to sell, you've set up your story, and you know what social media platforms you're looking to use. You've set up your Instagram account, and registered your business on every social media platform that fits your company. As far as you're concerned, you're all set and ready to go when it comes to creating ongoing content on your blog and off of it to help your company shine.

Unfortunately, you're still missing one very important step.

Do You Know Who Your Audience  Is?

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Posted by Katherine Faulk on February 23, 2016 in Inbound Marketing | 0 Comments