If you’re a business and you’re not constantly generating leads, you’re probably relying on personal contacts or, worse, cold-calling sales techniques. Both of these methods consume a lot of energy; while personal contacts are only limited, cold-calling can seriously damage your brand reputation. So you might actually be doing yourself an ill service.
What inbound marketers do to generate leads for business clients is create campaigns that are supported by landing pages, forms, distribution and promotion. But here’s a question, are landing pages the ONLY way you can generate leads?
If I'm writing an article about this, then the answer is obviously a big fluffy NO. Here are some of the alternative ways you can make friends with your visitors without having to create those landing pages.