Discover Display Advertising and Its Benefits

 

To start off, Display Ads are designed to build your brand or re-market to people that have previously visited your website. They are the internet version of TV ads. Consumers spend nearly 50% of their time online "surfing" the web. Display Advertising targets consumers while they're "surfing".

Display is about...

  • Familiarizing consumers with your brand
  • Building top-of-mind awareness
  • Creating positive impressions of your brand
  • Enticing a digital handshake (site visit)

So consumers...

  • Remember you when they need your product or service

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Posted by Larisa Aslanyan on May 18, 2016 in PPC Advertising | 0 Comments

Google Updates Local Search: Keep Your Digital Marketing Plan Relevant

 

We have been getting more and more updates on Google’s local search features lately. Whether they are temporary experiments that Google carries out regularly or permanent changes, there is one very reliable marketing shortcut for bypassing the negative effect of Google’s past, present and future experiments and updates.

Relevance.

Think about it. While many marketers spend hours and loads of resources on adapting their website and digital marketing plan to every Google algorithm change that knocks on our doors, there is really a much easier (and smarter!) way of simply being ready for any change that Google may throw on us.

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Posted by Larisa Aslanyan on May 11, 2016 in PPC Advertising, Digital Marketing, Search Engine Optimization, Google, Local Search | 0 Comments

Google AdWords And PPC Management: Can You Rank 1st Now?

 

Digital marketing experts and agencies spend months to raise websites to the heights of search engines - the desirable 1st rank. But it’s fair to state that the only guaranteed method to get your business at the top of the search engine rankings is Pay-Per-Click (PPC) advertising. PPC ads show at the top and on the right side of search results. The quality of your ads and the amount you’re willing to pay per click determines how high you show in the search results.

By setting a budget and target audience, you can achieve true pay for performance results. With PPC, you control your budget and audience so you are sure that every dollar is going towards a quality click. 

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Posted by Larisa Aslanyan on February 24, 2016 in PPC Advertising, Google | 0 Comments

Leverage Remarketing and Retargeting

 

Integrating Display Advertising into Your Digital Marketing Strategy

Web technology now offers you the option of continuing to engage with customers who may have moved on to other sites after visiting your webpage. Two key trends that are making waves and providing immense benefits are: remarketing and retargeting.

Retargeting Explained

Few users are likely to convert on their very first visit to your website. Most will continue searching other sites for more information. The retargeting method can be used to try to engage prospects who visited your website once but did not check out. 

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Posted by Doug Fowler on March 12, 2014 in Internet Marketing, PPC Advertising, Digital Marketing | 0 Comments