To start off, Display Ads are designed to build your brand or re-market to people that have previously visited your website. They are the internet version of TV ads. Consumers spend nearly 50% of their time online "surfing" the web. Display Advertising targets consumers while they're "surfing".
Display is about...
- Familiarizing consumers with your brand
- Building top-of-mind awareness
- Creating positive impressions of your brand
- Enticing a digital handshake (site visit)
- Remember you when they need your product or service