Imagine you’ve been surfing the net for quite a while, and you came across this really cool advertisement for, say, corporate dinners. You’re interested, so you click on the ad waiting for the website to load. But it doesn’t ... how long are you ready to wait for the “magic” to happen? If you’re an average user, the waiting time will be just 3 seconds. Right?
Now let’s get back to your business. Your potential client types in your web address and hits enter. What you don’t want to do is leave them with enough time to grab a snack or a cup of coffee before the website loads.
We’ve all got to remember: users love quick sites, and so does Google!