The short answer to this question is NO. SEO is not scam, but there are plenty of scammers who claim to practice SEO (search engine optimization). It's no different than other industries where there is money to be made. There are no SEO standards or professional licenses, so virtually anyone can call themselves an SEO. It's a fact— there is huge value to businesses in ranking high in organic search results, and there are many tactics that have an impact on achieving those results. It can be very confusing to the typical business owner or executvie that is looking to increase their organic website traffic. As a result, it's a ripe playground for scammers and unethical businesses. Unfiortunately, they tarnish the reputation of the profession as a whole.
In case you haven't heard, Google will be releasing a new mobile-friendly ranking algorithm on April 21st. The mobile-friendly algorithm will affect how websites get ranked on mobile devices.
So you’ve been digging around in this SEO stuff a little while, and you’ve learned that having backlinks = good search engine rankings. Maybe you’ve even heard that you can buy backlinks — dozens or even hundreds of them — and you’re thinking that if having some backlinks is good, having lots of backlinks must be great! So now, your biggest questions are “where can I buy backlinks?” and “how do I know I’m getting a good deal?”
If you get regular reports from your SEO company or you’ve ever looked at your Google Analytics dashboard, you will see a number called “Bounce Rate”. You might be wondering what that means or whether the number you see there is a good number. If you’re paying someone to make sure that your website is performing well, how can you know if they’re doing their job? Can you trust what they tell you about the data you’re seeing?
Search engine optimization has continued to rapidly evolve over the past several years. The days of working with an SEO professional to simply optimize on-page factors and build backlinks are long gone. On-page factors and quality backlinks are still important, but if you’re going to be successful in increasing organic traffic you have to do more.
Back in 2014 I wrote an article on some tips for SEO in 2015. There I said that while it has become common to hear about the death of SEO, the truth is that SEO is not dead but simply changing. While content creation and shareable marketing stories are very important for the future of digital marketing, Google still uses algorithms to determine your rank and high ranking sites will be those that have intentionally optimized for those search engine ranking factors.
Internet Marketing is a cutting-edge industry that is constantly evolving. There is something new to learn every day, and what worked yesterday doesn't work today. As an internet marketing firm, we can tell you that it is a full-time job staying on top of each new trend, practice, and Google update.
Because of the fluid nature of the internet marketing industry, it is easy for business owners to be taken advantage of by companies or individuals who only want to make a quick buck without providing anything of real value. In order to help you protect yourself from shady dealings, here are some things for you to watch out for.
The King is dead! Long live the King!
If you have been paying attention to the SEO world over the last 12 months, you have probably heard the cry that “SEO is dead.” SEOMoz changed its name to just Moz in May 2013 and Google Trends shows the phrase “SEO is dead” grew to all time high right after Google released its Hummingbird algorithm update in fall of 2013. Meanwhile, being found on search engines has never been more important to your business’s success than it is now. So what gives?
As we've already discussed SEO myths that live on, now we move into what SEO looks like today. The big key is content for the end user. In other words, Google is smart enough to know whether you are actually producing content that is good for the world or if you're just trying to trick the system. Google wants full, creative content with videos, images and lots of well written words that are organized properly [using header tags].