So, you definitely know that your business needs to be on social media, but you may not necessarily know how to utilize it effectively. Sure, you set up an account, picked a profile picture or avatar, and put in all of your information... but then you only made a few haphazard and overly hashtagged posts, gaining a couple of likes. Eventually, everything went stagnant. Think about that for a second: if you were visiting a company’s account on Facebook, Twitter, Instagram, or Pinterest only to find that they made 3 posts and the most recent one was in 2011, would you even bother liking or following them?
Remember when everyone (Waypost included!) was talking about “responsive design” like we had finally arrived at Web Nirvana? Chalk that one up to old dogs learning new tricks, I suppose, because the reality being revealed is that there is no final destination in sight and this train we’re on is more akin to the Japanese Bullet than your garden variety freight train.
When hashtags first emerged they were seen as only for nerds. Today, hashtags help ensure that your tweets don’t get lost in the sea of conversations, but also provide a way to entertain, attract customers, publicize, and generate attention for events and organizations. Here is a quick guide to help you better understand the use of the crazy hashtag thing everyone is doing.
Internet Marketing is a cutting-edge industry that is constantly evolving. There is something new to learn every day, and what worked yesterday doesn't work today. As an internet marketing firm, we can tell you that it is a full-time job staying on top of each new trend, practice, and Google update.
In Light of the Google Panda Update
Since it was first rolled out, Google Panda has undergone several refreshes. Now that the dust raised by the initial upheaval has settled down, the Panda updates have actually proved to be a boon to companies offering customer-centric content. First and foremost, it serves as an effective filter in weeding out poor quality content. More importantly, it negates the need for businesses to engage in expensive and, as defined by Google, unethical SEO practices to stay on top of the ranking index. This levels the playing field and makes value offered by your content the key criterion for SEO success.
Let’s look at how you can assimilate the various measures under Google’s Panda updates to reap rich dividends for your business.
Irrespective of our personal opinion about social media, the fact is, social media is an integral part of the personnel sourcing and job hunting process. Today, more and more companies rely on the Internet to research the candidates they plan to hire. This makes it important to take a strategic approach when it comes to building your online reputation. Effectively leveraged, social media can help you create a strong personal brand and widen your reach across a wide array of job markets, industries, and organizations.
While there are many social media platforms that can help you build your network, there is one that all professionals should definitely consider and keep up to date – LinkedIn. LinkedIn has now become synonymous with job search / hiring. This platform alone can help you build a relevant network, and create and exchange information and ideas to give shape to your personal brand as a professional.