Web Design Tips: Better User Experience Boosts Conversion Rates

 

You'd think it's needless to talk about this in 2016, but the truth is that many B2B companies still dramatically underestimate the importance of impeccable user experience on their websites. A recent research from the Nielsen Norman Group showed that many B2B websites are “stuck in the 1990s," failing to provide the information that clients are looking for and offering an overall disastrous UX experience.

When was the last time you, as a regular user, went back to a website that provided you with a horrible user experience the first time? And, most importantly, why would your customers do that?

Obviously, this doesn't apply to everyone, there are fantastic UX designs out there that deserve a People's Choice award, but even if you are already one of them, take a couple minutes to review these UX tips B2B companies can use to increase their conversion rates.

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Posted by Larisa Aslanyan on September 13, 2016 in UX Design | 0 Comments

UX & Usability: Aim for Conversions

 

A lot more people are talking about UX as the way we access the internet changes rapidly around us, but what exactly are they saying? UX, or the User Experience, is essentially a user oriented approach to design and usability that prioritizes functionality over form. At Waypost, we love making beautiful websites, but we love high conversion rates even more, and we are going to bring a lot more to the table as a result.

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Posted by Larisa Aslanyan on May 4, 2016 in UX Design | 0 Comments

E-commerce: More Than Magento Functionality

 

E-commerce websites can range from the simple online store to a complex integration of products, services, content, and third-party integration's. There is no "one size fits all" solution for E-commerce website development and it's important to understand your short and long-term objectives.

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Posted by Larisa Aslanyan on April 20, 2016 in Web Design, UX Design | 0 Comments

Digital Imaging For Digital Marketing

 

Jobs are becoming available left and right because of the phenomenon of digital marketing. You have done your research and you are ready to embark on the journey of becoming a digital marketing strategist. There is one problem; you don’t know the exact skills that are needed for the job. You will probably hear terms thrown around like SEO, inbound marketing, PPC, UX/UI, etc. But I have noticed that one set of skills gets neglected that is essential for a smooth running digital marketing company.

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Posted by Gabby Salter on March 18, 2016 in Digital Marketing, UX Design | 0 Comments

The UX Designer's Toolbox (Part 3): Testing

 

We've covered research and prototyping, and now we actually have a fleshed out design to work with. It's time to do some testing. Usability testing is the last step in the UX design cycle (I say cycle because testing often results in more research and prototyping) and, sadly, is an often ignored part of the equation for one simple reason – nobody wants to pay for it. While it is true that whole-hog usability testing is expensive, you don’t need 100 strangers in a room with two-way glass to test a website. There are many ways to accomplish small scale usability testing with zero added cost, and I would highly recommend these practices to any small firm or sole-proprietor for whom proper testing is not an option.

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Posted by Sam Gerdt on March 11, 2015 in Web Design, UX Design | 0 Comments

The UX Designer's Toolbox (Part 2): Prototyping

 

The planning stage of a new design doesn’t end with research. Research answers the “who” and “what” questions, but not the “how” questions. The next tool in the true UX designer’s tool belt is most commonly referred to as prototyping (or wireframing). In a nutshell, prototyping involves taking all of those funnels, forms, and CTAs, organizing them in a way that makes everybody happy, and defining specific functionality before you start design – and it can be as simple or complex as you want it to be. This is where true UX designers stand above the rest and where we could all stand to improve.

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Posted by Sam Gerdt on February 3, 2015 in Web Design, UX Design | 0 Comments

The UX Designer's Toolbox (Part 1): Research

 

How much you, as a designer, research before you start new design speaks volumes of your claim to be a “UX designer.” As a student, and even as a young professional starting out, I was convinced that there was such a thing as “an eye for design,” and it showed in the amount of research I did (or didn’t do). While it is true that some people grasp the rules of design much more naturally than the rest, and perhaps some do possess greater natural ability in lesser regards (say, color vision); there is no natural ability contained within any person to divine rules for design and usability out of thin air and without prompting. All designers must research.

Research takes many shapes. For the more naturally gifted, research can be as simple as looking at other people’s work, or better yet, looking at nature. Personally, the majority of my early research that made up my misunderstood “eye for design” came from over-exposure to TV and the internet from a young age, a somewhat photographic memory, and a knack for pattern recognition. But for most designers, research looks more like work – especially when you dig deeper into functional design (web/application design, industrial design, packaging design, etc.).

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Posted by Sam Gerdt on January 22, 2015 in Web Design, UX Design | 0 Comments