Our name confuses people often, as "Waypost" is a word that has fallen out of use. If you know what a waypost is, you still might not know why a marketing company would choose to call itself that.
Our name was born out of a discussion about how much misinformation there is about marketing ... especially about marketing on the web. It's so easy for companies to fast-talk and sell you on a solution that sounds great, but you don't realize their information is bad until you've spent a fortune with them and you can't get them to return your calls. At Waypost, we feel called to be the company that stands out from the crowd by delivering not only exceptional support, but also by helping to guide you through the geek-speak and understand what you really need from your online marketing, and what you're really getting from your marketing budget.