Think about your social media feeds for a second. Whether you prefer Facebook, Twitter, Instagram, or some other social channel, chances are you’re seeing fewer text posts and photos and a whole lot more videos. Social media now overflows with all kinds of videos shared by friends, family, and even your favorite brands.
The rise of video simply cannot be ignored when it comes to content marketing; some marketers even claim that without video marketing, your business is likely to lose against your video-producing competition. But if you have no videos on your YouTube channel while your competitors seem like they're publishing videos constantly, it can seem like you're already too late to start—but that's where you're wrong!
If you want to live up to the modern video marketing standard that guarantees exposure and ROI, all you need to do is 1) start and 2) follow these 3 important points to make sure you're using video the right way:
1. YouTube is a Search Engine, Are You Ranking on It?
YouTube is, arguably, the second largest search engine (Google, of course, being the largest). YouTube’s traffic and search queries actually far surpass Bing’s, Yahoo’s, Ask’s, and AOL’s combined.
Businesses spent a collective $63 billion dollars on search engine marketing in 2016. Was your business part of that? If so, was YouTube part of your content marketing strategy? If not, you missed out on your opportunity to get found on the second largest search engine in the world as YouTube gets about billion search queries a month. While you definitely need to keep following SEO best practices to make sure people can find your business on Google, you need to take all of your marketing eggs out of that one search engine basket.
Speaking of Google, YouTube is basically a Google property after a $1.65 billion deal in 2006. This means that your YouTube video has a better chance of being ranked where people will actually see it than, let’s say, an article on a non-reputable website.
- YouTube receives more monthly traffic and search queries than Bing, Yahoo, Ask, and AOL combined
- YouTube videos rank (and rank well) on Google
- YouTube marketing can increase your website's authority
- and something new: Individuals searching for videos on YouTube are more likely to watch a video ad
2. Your Customer are Visual Learners
Here is the thing: we are all visual learners. That’s because around 20% of our brain focuses solely on vision, which is more than our sense of smell, hearing, etc. This means that the way we processes information, and even remember it, is highly visual. In terms of video marketing, here is the significance:
- 80% of viewers remember videos better than other types of content
- 1 minute of video = 1.8 million words (while a picture is only worth 1,000 words)
- With a video included, your website is 50 times more likely to rank on the first page of Google search results
- Business executives prefer watching videos to other content forms
- 80% of millennials use video content when making a purchasing decision
- 64% of individuals are more likely to make a purchase after viewing a video
3. Practice Content Diversification
Text can only go so far, so video marketing is the perfect way to reach parts of the web previously unreached by your business. Video sharing platforms like YouTube, Snapchat, Facebook Live, Periscope, etc, may even be free of competitors from your industry; use this advantage to reach customers your competitors have missed.
Not only can you find a whole new audience and potential clientele, but you can also continue reinforcing your brand in a new manner. Videos can humanize your brand and provide an individual approach. Videos—one step below a face-to-face interaction—are the full package; they communicate with your buyer persona not just through words or images, but through body language, tone, and voice.
Some of the biggest platforms for video marketing, include:
- YouTube: 4 billion videos are viewed a day
- Facebook: 100 million hours of video watched a day
- Snapchat: 8 billion videos watched a day
Adding videos to your marketing strategy could be the single most important factor in generating leads and driving your business forward. Utilize the available platforms, appeal to the human psyche, diversify, and consider how to incorporate videos in your sales funnel, and you’ll start seeing what video marketing can really do. Want to learn more? Give us a call at (864) 288-6162 or contact us online!