Waypost Marketing | Blog

Breaking Down the Discovery Phase for a Digital Marketing Strategy


The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.

Read More

Posted by Katherine Faulk on September 19, 2018 in Marketing Strategy | 0 Comments

8 Critical Pieces of a Content Marketing Strategy


Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your results. Without such a plan, you might spend thousands of dollars per month on activities that can actually hurt your results in the long run. Here we identify 8 critical pieces of any successful content marketing strategy.

Read More

Posted by Sam Gerdt on August 29, 2018 in Marketing Strategy | 0 Comments

Do You Want to GROW Your Business?


I recently realized that there might be a disconnect when we ask our partners, "Do you want to grow your business?" Who is going to say no to that? A growing business means you're making money and staying busy—every business owner's dream!

When we talk about growth, we don't mean just making more money while going about business as usual. To us, true growth is so much more than that. Growth isn't always pretty, easy, straightforward, or obvious.

It's not a train ride, it's a roller coaster (and that means something different to everyone).

Read More

Posted by Michelle Phillips on May 15, 2018 in Marketing Strategy | 0 Comments

Does Content Marketing Have Your Marketing Team In Over Their Heads?


There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a single employee—or even an in-house team—to handle all these variables, as well as managing your website, your blog, and everything else you do That's asking one or even a few people to do the jobs of a dozen full-time employees.

It's easy for your in-house marketing team to find themselves struggling to achieve even minimum goals, while your business struggles to find new leads and grow. Today, we take a look at how to tell if your content marketing strategy has your team totally overwhelmed, and what you can do to fix it.

Read More

Posted by Katherine Faulk on May 10, 2018 in Content Marketing | 0 Comments

Content Marketing and Storytelling: True Love Forever


In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a marketing strategy! Storytelling is one marketing strategy that really works for small businesses.

Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client or customer about your early years building tree houses in your backyard — instead, we're talking about the narrative for your small business (for example, here's ours!). We're talking not about your what or how, but about your why.

In an increasingly-connected global marketplace, your potential customers want to connect with you. One of the best ways to build that authentic personal connection that is the foundation of a successful Inbound Marketing strategy is telling your prospects and current customers your story.

Read More

Posted by Katherine Faulk on May 8, 2018 in Inbound Marketing | 0 Comments

Who Are You Trusting With Your Brand?


Your success as a small business owner is the result of years of hard work and trust-building within your community. You've worked day and night to make a name for yourself and to build a brand that's associated with quality products, trustworthy service, and overall reliability.

The people you hire should also have a deep-seated understanding of your business' core values, goals, and standards, as your team is a further reflection of your brand.

So, before you contract your sister's neighbor's son who makes websites in his basement after his shift at Pizza Hut, or hire your cousin who runs a foodie Instagram account that has a few thousand followers, take a moment to reflect on all the work you've put into crafting your business and your brand.

Ask yourself, "Are they the right fit for this position and this company? Do I trust them with my brand?"

Read More

Posted by Michelle Phillips on May 8, 2018 in Web Design, Digital Marketing | 0 Comments

Does a Small Business Need a Digital Marketing Strategy?


Are you a small business owner feeling swamped by all the well-meaning marketing advice online? We totally get it. It can feel like every digital marketing agency out there is ready to elbow each other aside to answer your most common marketing questions, but they're less interested in whether or not those answers actually help you. 

Small businesses sometimes succeed on a wing and a prayer, but it helps to know where those wings are taking you, too. Which is why we've put together a blog that's not a sales pitch. It's just an answer to one simple question:

Does a small business need a marketing strategy?

Read More

Posted by Katherine Faulk on May 7, 2018 in Inbound Marketing | 0 Comments

Create Free, Fast & Easy Video With Soapbox (#cultureofvideo)

One of the biggest objections we hear as to why a company isn't creating regular video content is that it takes too much time and skill - it's just too disruptive. I actually love hearing this objection because, believe it or not, I can crush it with a single word. That word, ladies and gentlemen, is SOAPBOX.
Read More

Posted by Sam Gerdt on May 3, 2018 in video marketing | 0 Comments

Digital Marketing for B2B: Stay Professional Without Losing Your Personality



Digital marketing for B2B can sometimes fall into the trap of being boringThe marketing team may have a million ideas for fascinating content, but they never get approved. What does get out there is stale at best, and your prospects are half-asleep before they finish reading a single page on your site.

It doesn't have to be that way! 

Even businesses in heavily-regulated industries like medical device companies or IT support and software sales can embrace effective digital marketing without having to leave personality at home. It just takes some preparation, a touch of planning, and a team that understands how to have a great time selling your product without stepping over any lines.

Read More

Posted by Katherine Faulk on May 3, 2018 in b2b marketing | 0 Comments

3 Strategies to Guarantee Social Media Isn't Your Worst Investment



There was a time when social media and marketing platforms were willing to give you amazing value just for using their services and contributing to their grand experiment. Social media was one giant beta test, and it lulled people into believing that the goal of these new platforms was to create free exposure: to "connect people".

Unfortunately, the only real goal any successful business is going to have is generating revenue. Once that "free exposure" platform goes public, shareholders will be expecting to see profits.

Facebook is a great example. I want to break down what it takes to be effective on social media today, focusing mainly on a single metric.


Read More

Posted by Sam Gerdt on May 1, 2018 in Social Media, Facebook | 0 Comments