Waypost Marketing | Blog

6 Technical SEO Factors You Can't Afford to Get Wrong


A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP ranking. We tend to break these factors into categories: on-page, off-page, semantic, user experience, domain authority, etc., etc., ad nauseam.

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Posted by Matt Cleveland on December 5, 2018 in Search Engine Optimization | 0 Comments

8 Key Digital Marketing Metrics For Property Development Companies


If you've taken the first step of investing in marketing automation software, you're going to be interested in how well that investment is working out. If you haven't, check out our post about marketing upgrades that can increase your revenue.

Many businesses dive headfirst into using marketing technology and realize after the fact that they don't actually know what success looks like, or how they should be measuring it.

So let's look at 8 key digital marketing metrics for property development companies that can provide strong insight into the effectiveness of your marketing investment.

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Posted by Ryan Potvin on November 14, 2018 in Marketing Analytics | 0 Comments

Understanding Semantic Search and How It Affects Search Engine Marketing


Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on thinking about in futuristic terms. The reality is that AI is here, and you interact with it every day.

One way that most of us interact regularly with AI is through Google Search. You might think that your search query is simply parsed into keywords so that google can return popular web pages that contain those keywords, but that’s a 20-year-old concept of search.

Since the Hummingbird algorithm update in 2013, the name of the game is semantics - and Google Search is getting scary good at it.

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Posted by Sam Gerdt on November 12, 2018 in Search Engine Optimization | 0 Comments

Ignore Vanity Metrics and Build Meaningful Marketing Reports


Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it or not) to produce reports that don’t actually mean anything.

This temptation is two-fold:

First, we are tempted to inflate the importance of our positive results. Of course, “400% increase” looks great, but reporting is meant to focus on what isn’t working as much as what is working. It should be a vital document that helps your leadership change course intelligently and allocate smart budgets. Serious business decisions will be made based on these reports, and if your report is nothing but fluff, those decisions will be weak as well.

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Posted by Larisa Aslanyan on November 8, 2018 in Marketing Analytics | 0 Comments

What is Structured Data, and Why Should I Care About It?


This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.

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Posted by Matt Cleveland on November 6, 2018 in Search Engine Optimization | 0 Comments

Property Developers, Increase Revenue with 3 Marketing & Sales Upgrades


Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot of success, average spending on traditional marketing by property developers has been declining steadily for the past 10 years. These methods just don't have the same level of capabilities, reach, and insights that digital marketing can provide.

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Posted by Sam Gerdt on October 17, 2018 in Marketing Technology | 0 Comments

Breaking Down the Discovery Phase for a Digital Marketing Strategy


The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.

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Posted by Katherine Faulk on September 19, 2018 in Marketing Strategy | 0 Comments

8 Critical Pieces of a Content Marketing Strategy


Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your results. Without such a plan, you might spend thousands of dollars per month on activities that can actually hurt your results in the long run. Here we identify 8 critical pieces of any successful content marketing strategy.

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Posted by Sam Gerdt on August 29, 2018 in Marketing Strategy | 1 Comment

Do You Want to GROW Your Business?


I recently realized that there might be a disconnect when we ask our partners, "Do you want to grow your business?" Who is going to say no to that? A growing business means you're making money and staying busy—every business owner's dream!

When we talk about growth, we don't mean just making more money while going about business as usual. To us, true growth is so much more than that. Growth isn't always pretty, easy, straightforward, or obvious.

It's not a train ride, it's a roller coaster (and that means something different to everyone).

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Posted by Michelle Phillips on May 15, 2018 in Marketing Strategy | 0 Comments

Does Content Marketing Have Your Marketing Team In Over Their Heads?


There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a single employee—or even an in-house team—to handle all these variables, as well as managing your website, your blog, and everything else you do That's asking one or even a few people to do the jobs of a dozen full-time employees.

It's easy for your in-house marketing team to find themselves struggling to achieve even minimum goals, while your business struggles to find new leads and grow. Today, we take a look at how to tell if your content marketing strategy has your team totally overwhelmed, and what you can do to fix it.

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Posted by Katherine Faulk on May 10, 2018 in Content Marketing | 0 Comments