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For most B2B companies, event and trade show marketing is an invaluable tool. Even while digital marketing continues to pummel traditional marketing in terms of budget allocation, events make up for roughly 24% of the B2B marketing budget [Event Marketing 2019: Benchmarks & Trends Report]. As a digital marketing agency, we agree that digital marketing is not a substitute for trade shows and...


Tags: Strategy

Waypost Marketing exists to make our clients successful. We don’t do fancy design award shows. We don’t care about our reputation among other marketing agencies. If we’re not helping your business...


Tags: Strategy

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP...


Tags: Digital Marketing, SEO

If you've taken the first step of investing in marketing automation software, you're going to be interested in how well that investment is working out. If you haven't, check out our post about...


Tags: Digital Marketing, Analytics

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on...


Tags: Digital Marketing, SEO

Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it or not) to produce...


Tags: Digital Marketing, Analytics

This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.


Tags: Digital Marketing, SEO

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot of...


Tags: Digital Marketing, Technology