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As a member of the leadership team and Executive Strategist here at Waypost, I do a lot of the Strategy and Discovery work. Much of my role consists of figuring out how to make those meaningful connections between my client’s business and their target consumer. We want to build a foundation that will lead to mutually beneficial relationships, and a key element of this work is to help my...


Tags: Digital Marketing, Branding

What’s your brand’s higher calling? It’s a good question – and often a very tough one. Brand is habitually thought of simply as a company’s logo or colors or tagline, but a brand is so much more...


Tags: Digital Marketing, Branding

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that looks like this:


Tags: Digital Marketing, SEO

Trusting a third-party agency with your business’ entire online presence can be a huge leap of faith. You’re an expert in your own industry, but odds are good that you’re not also an expert in...


Tags: Digital Marketing

The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these are CRUCIAL if you want your content to...


Tags: Digital Marketing, SEO

We're well underway in the new year. How prepared are you to meet your 2020 growth goals? In a recent episode of The Roundtable, our team discussed the value of having a detailed plan that defines...


Tags: Strategy

PageSpeed Insights (PSI) is a tool that was designed by Google to make my job as a developer easier, and it actually does a very good job of meeting that expectation. However, there are very few...


Tags: Digital Marketing, SEO

As technologies and buyer mentalities change, it's important to adapt your marketing tactics so you can better reach prospects and generate more leads for your business. As a property developer,...


Tags: Digital Marketing, Lead Generation