from Digital Marketing, SEO

3 Ways To Improve Search Engine Optimization On Your Site

By Danielle McKelley
October 8, 2015 - read

Working with Google, local seo spartanburg scEvery business owner dreams of being #1 on Google for their industry or brand. The best way to get to number one on the Google machine is to take a jump into search engine optimization. Following these 3 steps will help you get your SEO strategy ready for success! 

Keyword Research

Keyword research is easily the most important part of SEO. The keywords and phrases in your web content make it possible for people to find your site via search engines like Google. By conducting keyword research, you'll be able to figure out what exactly people are searching for while looking for your specific brand or the general products and services you provide. If your site is well optimized for search engines it will "speak the same language" as your potential users who are searching for specific keywords. 

Keyword research should be an ongoing and ever-evolving part of your job as a marketer. You can't do keyword research only once and expect to stay on top of your competitors in the search results. Stay with the times and update according to what industry terms people are searching for to find you.

Bonus tip: Don't target keywords that are too popular. You want to target keywords that are high in monthly search volume but low in difficulty.  

Better Content Is Greater Than More Content

Many business owners think that if they continue to pump out content they will reach a larger audience, which isn't exactly how SEO works. Sure, you can send out pages of content, but if the content isn't relevlant to your brand why would your readers take the time to dig into your mumbling?

To win at SEO, you have to continue to provide your audience with GREAT content. Content is by far the most reliable and best way to provide your users with what they want and need.

Bonus tip: Make sure your content is organized, accurate, complete, and concise! Think, are you willing to read pages and pages of content? 

Social Media Marketing

Social Media Marketing is a huge part of SEO. Your Social Media platforms should be used to tell your story, highlight what you have to offer, and provide useful resources, but it is also a place where you can engage with your audience and build and maintain a relationship with them.

Social media optimization is what proves to Google that your site provides valuable information to users. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube, and other social networks help the search engines understand what websites are credible and should be ranked higher for certain keyword phrases.

Bonus tip: Great content is more likely to inspire your audience to share your posts. The more social media users engage with you and share your content, the more authority Google sees you having in your industry, and the higher you'll rank.

Get Started With SEO Today!

If you're thinking of engaging in search engine optimization, make sure you have a solid understanding of each of these factors before getting started. If you aren't sure you can handle all of this yourself, give us a call at (864) 288-6162! We can propose keywords, build your content marketing strategy, and find the best ways to generate inbound links all while focusing on your personal business goals. If you still aren't ready to give us a call, click the banner below to download our FREE E-book which highlights 10 SEO Mistakes to avoid during your next website redesign. 

10 SEO Mistakes E-Book

Tags: Digital Marketing, SEO