from Digital Marketing, Social Media

6 Tips That WIll Help Improve Your Social Media Strategy

By Danielle McKelley
August 18, 2015 - read

You've successfully started your social media strategy but are just not getting the customer engagement you were hoping for. We've put together some great quick tips to help you become the next social media superstar.

A word cloud about Social Media Marketing

Use #Hashtags Strategically

Hashtags are everywhere these days and it's important for you as a marketer to know how to use them. If hashtags are used correctly across your social platforms it can expand your content reach, improve your SEO, and help develop your personal brand. If you have no clue what a #Hashtag is check out my recent hashtag blog here.

Schedule Your Updates To Post Just Before Or After The Hour

Scheduling your social media updates just before or after the hour is a great way to grab visitors who have those few extra minutes before or after a meeting. Most people are on a similiar daily routine where they have certain times to be at work, lunch, or in a meeting. If your update goes out at 11:08am and let's say Buisness Ben is finishing up with his 10:30am meeting, more than likely he will have a few minutes before lunch to check his Facebook feed. 

Add Your Complete Address To Facebook So People Can Check In

If you are running a local business, adding your full address to your Facebook page can help with customer engagement. When a visitor checks in on Facebook, the business’s name is displayed for that customer’s friends and followers to see. Just another way for your business to be exposed to potential buyers.

Optimize Visual Content With Links

The brain can process images in as little as 13 milliseconds. Visual content is effective in ways that articles and other pieces of content aren't. Users are more likely to click on a link with an eye-catching image than one without. After all, a picture is worth a thousand words!

Engage With Your Audience

Social media guests act just like your guests at a dinner party. They are looking to be entertained by the host, which is you! No one wants to be the awkward guy in the back corner talking to himself. Make your guests think of you when they are searching for your brand — don't let your competetiors throw a better party!

Create A Social Media Style Guide

Creating a social media style guide is vital in implementing social media platforms into your inbound marketing strategy.  A social media style guide helps you stay consistent with your brand's style of writing and making sure you are communicating in the way that is best for your specific audience. 

Contact Waypost

Social media is a powerful marketing tool that can lead to a vast increase in reach and have an unlimited impact on your brand. The key is to understand how to implement social media platforms into your work and engage with your audience the correct way.

Waypost can develop and maintain a cohesive social media strategy that leverages the power of social media and boosts your brand engagement, driving traffic to your website, and turning your visitors into buyers. Contact us by phone at (864) 288-6162 or online today to get started using social media marketing in your inbound marketing strategy.

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Tags: Digital Marketing, Social Media