When it comes to social media marketing everyone wants in on the fun. According to Hubspot, 70% of the entire world's internet population is actively using social platforms — that's 2 billion people! We've already discussed the role social media plays in search engine optimization (SEO) and upcoming social trends for 2016, but have you really laid the ground rules for a solid social strategy?
Recent Posts by Danielle McKelley
According to Google, an estimated 73 percent of all online activity is related to local searches, so we don't need to tell you how important it is to make sure your business information is listed correctly across all of the platforms that are relevant to your industry. As the internet grows to be a more integral part of our lives every day, customers are turning to local search to find companies that match their specific needs before going to their actual store front. Here are some great tips to follow when positioning your business at the top of your customer's search engines.
Every business owner dreams of being #1 on Google for their industry or brand. The best way to get to number one on the Google machine is to take a jump into search engine optimization. Following these 3 steps will help you get your SEO strategy ready for success!
You've successfully started your social media strategy but are just not getting the customer engagement you were hoping for. We've put together some great quick tips to help you become the next social media superstar.
When hashtags first emerged they were seen as only for nerds. Today, hashtags help ensure that your tweets don’t get lost in the sea of conversations, but also provide a way to entertain, attract customers, publicize, and generate attention for events and organizations. Here is a quick guide to help you better understand the use of the crazy hashtag thing everyone is doing.
I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this "SEO thing" is important to their business so most are open to learning more.
In an effort to improve our knowledge I thought I would review some common misconceptions.
Google My Business is offering you, the business owner a one-stop shop to update your business information, add photos, read reviews, and use Google +. Google My Business makes it easier for you to capture your customer’s attention by exposing your products or services with images and descriptions.
You can also add a profile picture, cover photo, and post videos to help interact with your customers and highlight all you have to offer. All of this can be managed from a single dashboard.
Irrespective of our personal opinion about social media, the fact is, social media is an integral part of the personnel sourcing and job hunting process. Today, more and more companies rely on the Internet to research the candidates they plan to hire. This makes it important to take a strategic approach when it comes to building your online reputation. Effectively leveraged, social media can help you create a strong personal brand and widen your reach across a wide array of job markets, industries, and organizations.
While there are many social media platforms that can help you build your network, there is one that all professionals should definitely consider and keep up to date – LinkedIn. LinkedIn has now become synonymous with job search / hiring. This platform alone can help you build a relevant network, and create and exchange information and ideas to give shape to your personal brand as a professional.