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In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a marketing strategy! Storytelling is one marketing strategy that really works for small businesses.

Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client...


Tags: Digital Marketing, Content Marketing

Are you a small business owner feeling swamped by all the well-meaning marketing advice online? We totally get it. It can feel like every digital marketing agency out there is ready to elbow each...


Tags: Strategy

It seems like we haven't gone a day in the last month or so without being asked about Facebook Lead Ads.

With so much buzz surrounding this new paid advertising tactic, we thought we'd take this...


Tags: Digital Marketing, Paid Advertising

Have you seen our Waypost Spotlights on Instagram and other social accounts? We choose a member of our Waypost team, ask them a few questions, and help our clients (and our marketing community)...


Tags: Digital Marketing, Social Media

What is Brand Development?

Developing your brand is a huge part of building your content marketing strategy, especially if your company is just getting started or you're having trouble turning...


Tags: Digital Marketing, Branding

Blogging can seem pretty straight forward for a business. Once you've taken our advice on starting a company blog and how to utilize blog content to pull in prospective leads, you just... get...


Tags: Digital Marketing, Content Marketing

The key to building a small business up from scratch isn't just having the right product or service, or even being in the right location, but to make sure that you are the first company your...


Tags: Digital Marketing, Content Marketing

When it comes to social media marketing everyone wants in on the fun. According to Hubspot, 70% of the entire world's internet population is actively using social platforms — that's 2 billion...


Tags: Digital Marketing, Social Media