Recent Posts by Doug Fowler

Establishing Common Goals for Marketing & Sales Alignment

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Posted by Doug Fowler on December 14, 2017 in crm, Sales | 0 Comments

You Spent Money To Generate Leads, Why Don't You Nurture?


It drives me crazy to see companies spending thousands of dollars each month generating leads online, only to leave them by the wayside if they're not ready for sales right this second.

If you're targeting B2B buyers, what were you expecting? B2B buyers spend 70-80% of their time researching online before they ever reach out to a company. It's the reality of the new buyer mentality.

Your job as a marketer doesn't end with lead generation. In fact, I'd say it's just the beginning.

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Posted by Doug Fowler on December 8, 2017 in lead generation, lead nurturing | 0 Comments

5 Best Practices For Marketing And Sales Alignment

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Posted by Doug Fowler on December 7, 2017 in Content Marketing, Sales | 0 Comments

Still Using A Spreadsheet To Manage Leads?


Surprisingly, I run across many salespeople that are still using Excel spreadsheets to manage sales leads, calls, and meetings. In their minds, the spreadsheet is their CRM (Customer Relationship Management) system. The simple truth is, there's a better way to manage leads, and it's far more efficient.

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Posted by Doug Fowler on November 30, 2017 in hubspot free crm, crm | 0 Comments

4 Digital Marketing Tactics for Manufacturing Companies


Many manufacturing companies use traditional marketing, word of mouth, and trade shows to reach new prospects. These tactics may still work, but there's a problem: B2B buyers spend more than 70% of their time doing research online before ever contacting a company.

B2B buyers are more educated about options and solutions than ever before due to the vast amount of information at their fingertips via the internet. Plus, they can do all this research on their own schedule. What we're saying is they are in control of the sales process before you even know they exist.

Key Takeaway for B2B Manufacturing Companies: If you have a limited online presence, then you're missing out on a huge opportunity. You likely have no idea how much opportunity is passing you by. We see it time and again with manufacturing clients that we partner with.

So, let’s look at four best practices that allow companies to leverage the power of inbound marketing.

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Posted by Doug Fowler on November 16, 2017 in Digital Marketing, Inbound Marketing | 0 Comments

Our Great HubSpot Experiment – Part 2


Last August, I wrote an article about our initial experience with using HubSpot for inbound marketing. In late 2014, we made a fundamental shift in our agency and chose to use HubSpot as the platform to manage inbound marketing for ourselves and our clients. If you missed it, you can read the full article here.

This month, we achieved a milestone by being recognized as a Gold Tier partner agency with HubSpot. It’s a significant achievement for us, so I thought I would take this opportunity to provide an update on our journey.
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Posted by Doug Fowler on May 5, 2016 in Inbound Marketing | 1 Comment

Hold On To Your Pants! Inbound Marketing Is Changing Faster Than You Can Handle!


Over the last couple of weeks, I've read a lot of articles from "inbound marketing experts" describing huge shifts in inbound marketing for 2016. Granted, there is plenty of change going on and it is coming at a rapid pace. However, much of what worked in 2015 is still highly relevant in 2016, and it really depends on who you are targeting.

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Posted by Doug Fowler on February 26, 2016 in Inbound Marketing | 0 Comments

Is Your Marketing Embracing The ZMOT?


Before you can answer this question, you need to understand the New Buyer Mentality. The basic concept of the new buyer mentality is quite simple. People have changed the way they make buying decisions. The Zero Moment is that exact moment when someone has a need or question they want answered online. For B2B companies, over 70% of buying decisions are made prior to ever contacting a company.

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Posted by Doug Fowler on January 13, 2016 in Inbound Marketing, new buyer mentality | 0 Comments

7 To-Do's for Optimizing Your Landing Pages


A good landing page needs to target one primary action. Leading visitors to your Home page, for instance, can prove confusing. The visitor might have been searching for information on a particular product or service.

Unless your Home page immediately offers information related to that keyword search, it is likely to leave your visitor confused. More often than not, this will result in a quick exit from your website, and thereby, a missed opportunity for you.

You need to be very clear about what you want your visitor to do once they land on your website. Only then can you increase the possibility of converting your traffic into actionable leads.

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Posted by Doug Fowler on November 23, 2015 in Internet Marketing, Digital Marketing | 0 Comments

How Does Google Search Work?


One of the biggest challenges we face as an Inbound Marketing agency is getting business owners and CEOs to understand the fundamentals of what we do and why it’s important to their business.

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Posted by Doug Fowler on November 13, 2015 in Google | 0 Comments