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Surprisingly, I run across many salespeople that are still using Excel spreadsheets to manage sales leads, calls, and meetings. In their minds, the spreadsheet is their CRM (Customer Relationship Management) system. The simple truth is, there's a better way to manage leads, and it's far more efficient.

22% of salespeople still don’t know what a CRM is, and 40% still use informal methods like...


Tags: Sales Enablement

Many manufacturing companies use traditional marketing, word of mouth, and trade shows to reach new prospects. These tactics may still work, but there's a problem: B2B buyers spend more than 70%...


Tags: Digital Marketing

Last August, I wrote an article about our initial experience with using HubSpot for inbound marketing. In late 2014, we made a fundamental shift in our agency and chose to use HubSpot as the...


Tags: Digital Marketing

Over the last couple of weeks, I've read a lot of articles from "inbound marketing experts" describing huge shifts in inbound marketing for 2016. Granted, there is plenty of change going on and it...


Tags: Digital Marketing

How Much Does a Website Cost?

By Doug Fowler On September 18, 2015

Many business owners and executives understand they need a website, but they often do not understand all of the other components of an inbound marketing strategy. So, they do a search on Google...


Tags: Web Design

Perhaps one of the biggest factors to keeping visitors on your website is having a good, solid navigation system that supports all search preferences. In fact, more than three-quarters of survey...


Tags: Web Design

Late last year, we decided if we were going to continue to grow we needed to get serious about inbound marketing. Sure, we've been doing inbound marketing tactics for over 10 years, and we've done...


Tags: Digital Marketing

Is SEO a Scam?

By Doug Fowler On April 14, 2015

The short answer to this question is NO. SEO is not scam, but there are plenty of scammers who claim to practice SEO (search engine optimization). It's no different than other industries where...


Tags: Digital Marketing, SEO