September 29, 2017
Whether you’re reading our content or having face-to-face meetings with us, you’ll hear us throw around the term “sales funnels” a lot. I’d like to take […]
Erin Durham September 29, 2017Erin Durham September 29, 2017September 22, 2017
In today’s business culture it’s important to put a premium on generating leads. The level of difficulty for capturing, maintaining, and progressing leads is harder now […]
Erin Durham September 22, 2017September 19, 2017
We’ve all gotten those emails. The ones that say “Hello first.name, my name is Carol and I create SEO-optimized blog posts for companies just like YOURS!” […]
Erin Durham September 19, 2017March 23, 2017
If you’ve inherited the job of trying to figure out how to take your marketing to the digital space, you’re probably finding that there’s more to […]
Erin Durham March 23, 2017December 23, 2016
One of my favorite things about my job is getting to listen to business owners talk about their businesses. No, I’m not being cheesy. When I […]
Erin Durham December 23, 2016September 9, 2016
Content Marketing has always been around, but it’s now starting to come into the spotlight as it increasingly impacts search engine rankings. To clear out the […]
Erin Durham September 9, 2016September 8, 2016
At Waypost, we are currently focusing primarily on 3 specific verticals: B2C: Home services B2C: High-end lifestyle products B2B: Industrial/commercial services We write a lot of […]
Erin Durham September 8, 2016April 6, 2016
The internet marketing industry can sometimes seem like this filmy, gossamer-like field that doesn’t quite fit with the rest of the business world. Nestled somewhere between […]
Erin Durham April 6, 2016January 25, 2016
Writing for inbound marketing isn’t like any other kind of writing you’ve probably ever done. While it requires a solid foundation of the basic writing skills […]
Erin Durham January 25, 2016January 21, 2016
So your company wants to implement a digital marketing strategy… Congratulations, that’s a really smart move AND you’ve come to the right place! You may already […]
Erin Durham January 21, 2016