There are two ways to produce content — sporadically or strategically. While there's a lot of freedom in sporadically creating content based on whatever comes to mind in the moment, treating content this way is like planting a garden based on whatever seed packets your hands happen to grab. You're getting the job done by planting a garden, but you have no result predictions or goals.
There's a better, smarter way, and we want to help you find it. Planning and strategizing is what sets engaging content apart from aimless content. A plan helps you produce marketing material that makes sense in its timing, its placement, and to its audience. Ready to start getting smart? Let's go.