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In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a marketing strategy! Storytelling is one marketing strategy that really works for small businesses.

Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client...


Tags: Digital Marketing, Content Marketing

There are two ways to produce content — sporadically or strategically. While there's a lot of freedom in sporadically creating content based on whatever comes to mind in the moment, treating...


Tags: Strategy

As marketers, we know that every stage of the buyer's journey matters. We pour our hearts and souls into the entire process from beginning to end. Of course, we love every minute of it, but just...


It's good to set goals, right? Goals give you something to strive for, something to drive you to keep improving and moving forward, and something by which you can measure success. With that being...


Tags: Strategy