Recent Posts by Katherine Faulk

Waypost's Favorite Places to Grab Lunch in Greenville, SC (With a Catch)



The team here at Waypost Marketing is always ready for food. There are days we're plotting where to head out for lunch before most workplaces have even finished the first pot of coffee, and we've been known to stand outside staring forlornly in while waiting for a restaurant to finally open up... at eleven.

Whether you're searching for the perfect cup of coffee in Greenville or for a bowl of Vietnamese pho for a rainy day, we've got you covered.

While Woodruff Road and Downtown Greenville tend to get all the press for new restaurants, some of our favorites are located off the beaten path or even out of town. Today, we're taking a look at everyone's favorite place to grab lunch in Greenville, but with a catch - it can't be on Woodruff Road, and it can't be downtown.

Let's see what everyone had to say.

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Posted by Katherine Faulk on November 22, 2017 in Life in Greenville, SC | 0 Comments

Do You Feel Like You're Failing at Hubspot?


Did you purchase HubSpot and it’s just not producing the qualified leads you’ve been hoping for? Do you feel like you tried HubSpot and failed?

Let us reassure you—you’re not a failure. Neither is HubSpot.

Sometimes we find that you and your software platform just aren't on the same page, and you need to bring your strengths into alignment. Analyzing what did work for you—and what didn’t—during your Hubspot experience could help you improve your performance and make HubSpot the software solution you need to help your business grow and succeed.

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Posted by Katherine Faulk on October 27, 2017 in Hubspot | 0 Comments

The 3 Worst Mistakes Marketing Agencies Make


Inbound Marketing is amazing — it forces you to constantly adapt to changing consumer behavior while still standing on the foundation of the timeless Buyer's Journey. There are nonstop opportunities to stretch your creative muscles and research skills!

Unfortunately, many digital marketing agencies stumble in a few key areas and find themselves totally overwhelmed and falling apart. We've put together a short list of three mistakes marketing agencies make and how to avoid them.

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Posted by Katherine Faulk on September 21, 2017 in Digital Marketing | 0 Comments

Do Digital Marketers Still Use Yelp?


There was once a time where every business wanted to ensure they had a listing on Yelp, and the website was considered an essential part of a strategy for getting your business noticed by the public.

Lately it feels like enthusiasm for the site has fallen by the wayside.

Do digital marketers still use Yelp for their clients? Is buying advertising on Yelp really worth the cost? 

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Posted by Katherine Faulk on September 7, 2017 in Digital Marketing | 0 Comments

Content Marketing for B2B Companies: What to Do When Your Client's Business Seems Boring


One of the unique challenges of content marketing for B2B companies is figuring out how to put together exciting digital marketing content on behalf of a client whose business maybe doesn't excite you.

Whether you're a digital marketer working within a large agency or you're a freelancer striking out on your own, you may be wondering, How can I market effectively on behalf of a client when thinking about their business feels like watching paint dry?

I'm going to stop you right there, marketing friend. There is no such thing as a boring client! It's all about your attitude and whether or not you're willing to put in the time and effort necessary to develop the enthusiasm you're currently lacking.

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Posted by Katherine Faulk on August 24, 2017 in Content Marketing, Storytelling | 0 Comments

3 Tips for Local Marketing When You're Not Exactly Local


If you work for an Inbound Marketing agency or do freelance work in digital marketing, you probably don't only work with clients in a single zip code, right?

When you maintain a client base that includes businesses located throughout the country like we do, it's essential to put the work in to be an expert in everything. That doesn't mean just knowing where to use industry words and terminology, but also how to sound like you're right on site with the client, crafting this exceptional content out of their office.

Otherwise, everything you write will seem stilted and unnatural, and it can undermine your client's position of authority in the minds of their potential leads.

We have three tips on how to ace local marketing, even when you're so far away... (cue the Carole King — it's that kind of day.)

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Posted by Katherine Faulk on August 4, 2017 in Content Marketing, Storytelling, Blogging | 0 Comments

Download your Free Social Media Cheat Sheet for Small Businesses! [Infographic]


Marketing is already complicated, but it can be especially complex when you're a small business owner just getting started.

For example, it seems like every single day there's a new place online where you absolutely have to be to market your business, and it can be a huge time investment to try to keep up with standard and emerging social media platforms!

But we're here to tell you the truth: you don't need to be on every single social media platform to market your small business. 

So if that's true, how can you know which social media platforms are right for youDownload our Social Media Cheat Sheet for Small Businesses! It's free, and all you need to do is click the banner below. 

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Posted by Katherine Faulk on July 20, 2017 in Social Media | 0 Comments

Don't Give Up on SEO!  Search Engine Optimization is STILL Essential


As search engines continue to change up their algorithms, we see multiple articles declaring "SEO is dead" and advising you stop investing in this method of optimizing your site for search engine results.

So, if algorithms are now more about the quality of content, and everyone seems to be declaring that nobody cares about keywords anymore, is search engine optimization even still important? 


Search engine optimization is still integral to businesses looking to make their way to the top of Google results, and here's why:

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Posted by Katherine Faulk on July 13, 2017 in Search Engine Optimization | 0 Comments

What Keeps Us Motivated? The Waypost Guide to Music (And More)


Working in marketing can be intense. When deadlines are looming and you have approximately eleventeen million projects to finish ASAP, you need some serious motivation to get in the zone and check every single item on your to-do list.

We've looked at our favorite restaurants and coffeeshops in Greenville, SC, and today we're going to get a little more personal — what kind of music do we use to really get motivated on the days when it's essential to get the job done?

Take a look:

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Posted by Katherine Faulk on June 29, 2017 in Waypost Life, Life in Greenville, SC | 0 Comments

How Employee Spotlights Help Client Engagement


Have you seen our Waypost Spotlights on Instagram and other social accounts? We choose a member of our Waypost team, ask them a few questions, and help our clients (and our marketing community) get to know them a bit better.

Have you ever wondered why we do our Waypost Spotlight, and support similar efforts on behalf of our clients? It's not just because it's fun—although it is pretty entertaining. It also helps us with prospects and clients!

Let's take a look at how Employee Spotlights help client engagement.

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Posted by Katherine Faulk on June 15, 2017 | 0 Comments