Recent Posts by Katherine Faulk

Breaking Down the Discovery Phase for a Digital Marketing Strategy

 

The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.

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Posted by Katherine Faulk on September 19, 2018 in Marketing Strategy | 0 Comments

Does Content Marketing Have Your Marketing Team In Over Their Heads?

 

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a single employee—or even an in-house team—to handle all these variables, as well as managing your website, your blog, and everything else you do That's asking one or even a few people to do the jobs of a dozen full-time employees.

It's easy for your in-house marketing team to find themselves struggling to achieve even minimum goals, while your business struggles to find new leads and grow. Today, we take a look at how to tell if your content marketing strategy has your team totally overwhelmed, and what you can do to fix it.

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Posted by Katherine Faulk on May 10, 2018 in Content Marketing | 0 Comments

Content Marketing and Storytelling: True Love Forever

 

In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a marketing strategy! Storytelling is one marketing strategy that really works for small businesses.

Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client or customer about your early years building tree houses in your backyard — instead, we're talking about the narrative for your small business (for example, here's ours!). We're talking not about your what or how, but about your why.

In an increasingly-connected global marketplace, your potential customers want to connect with you. One of the best ways to build that authentic personal connection that is the foundation of a successful Inbound Marketing strategy is telling your prospects and current customers your story.

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Posted by Katherine Faulk on May 8, 2018 in Inbound Marketing | 0 Comments

Does a Small Business Need a Digital Marketing Strategy?

 

Are you a small business owner feeling swamped by all the well-meaning marketing advice online? We totally get it. It can feel like every digital marketing agency out there is ready to elbow each other aside to answer your most common marketing questions, but they're less interested in whether or not those answers actually help you. 

Small businesses sometimes succeed on a wing and a prayer, but it helps to know where those wings are taking you, too. Which is why we've put together a blog that's not a sales pitch. It's just an answer to one simple question:

Does a small business need a marketing strategy?

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Posted by Katherine Faulk on May 7, 2018 in Inbound Marketing | 0 Comments

Digital Marketing for B2B: Stay Professional Without Losing Your Personality

 

 

Digital marketing for B2B can sometimes fall into the trap of being boringThe marketing team may have a million ideas for fascinating content, but they never get approved. What does get out there is stale at best, and your prospects are half-asleep before they finish reading a single page on your site.

It doesn't have to be that way! 

Even businesses in heavily-regulated industries like medical device companies or IT support and software sales can embrace effective digital marketing without having to leave personality at home. It just takes some preparation, a touch of planning, and a team that understands how to have a great time selling your product without stepping over any lines.

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Posted by Katherine Faulk on May 3, 2018 in b2b marketing | 0 Comments

B2B Lead Generation Strategies That Work

 

When your growth and success depends on building relationships and closing deals with other businesses rather than individual consumers, it's easy to struggle with our increasingly-connected and personal digital marketplace. 

It's easy enough to generate leads at random, but managing to ensure that all or even most of those leads are qualified and worth pursuing? That's a much tougher goal.

Luckily, there are a few tried-and-true B2B lead generation strategies that you can rely on. 

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Posted by Katherine Faulk on April 26, 2018 in b2b marketing | 0 Comments

5 Digital Marketing Best Practices for Law Firms

 

Few industries are as heavily-regulated when it comes to their words and actions online as law offices and law firms. Many lawyers hesitate to do anything online beyond a basic website and the occasional Facebook post, worried that being too active, casual, or even just too interesting could lead them to be subject to review or even potential punishment.

There are tons of opportunities out there attorneys to find new clients by utilizing Inbound Marketing! It just takes a bit of finesse and a lot of strategy.

We have 5 digital marketing best practices for law firms to help you get started. 

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Posted by Katherine Faulk on April 19, 2018 in Digital Marketing | 0 Comments

5 Bad Habits Your SEO Company Is Hiding From You

 

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with... well, let's just call it less-than-altruistic intent to try to hop in and make a few bucks without actually providing any lasting value for business owners like you.

Wondering if there are any signs your SEO company is a scam that you should watch out for? There absolutely are, and we've put together a list of bad habits your SEO company might be hiding.

Protect yourself—and your business—by knowing what to look for.

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Posted by Katherine Faulk on April 17, 2018 in Search Engine Optimization | 0 Comments

VIDEO: Does Marketing Automation Work For Luxury Brands?

 

Previously, we looked at the importance of building Buyer Personas in luxury brand marketing. Buyer Personas set a solid foundation for your content marketing strategy by taking into account two of the biggest differences between the Luxury Living Buyer and other niche markets: a longer time needed for consideration and research, and a mindset that prioritizes value over price.

When your business depends on luxury buyers, you can't just sit back and wait for their money to come to you. The mission of your marketing team is to prove the value behind your pricing structure, using proven content marketing strategies that meet your prospective customers right where they are. 

These strategies often involve some serious time investment, and one cost-effective solution to that problem is marketing automation. How can using automation help you reach a buyer who is searching for very specific answers to their important questions?

Let's start with a (very) short video.

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Posted by Katherine Faulk on April 5, 2018 in Marketing Automation | 0 Comments

VIDEO: Buyer Personas And How to Sell Expensive Products

 

Most of the information you'll find online about Buyer Personas, Inbound Marketing techniques, and digital marketing strategy seems to focus primarily either on B2C industries like retail shopping and restaurants, or it's geared towards high-level B2B marketing like IT support for corporations.

There's one set of industry categories being totally left out in the cold: Inbound Marketing for luxury products.

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Posted by Katherine Faulk on March 29, 2018 in Inbound Marketing | 0 Comments