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An essential part of any business website is the Call-to-Action (CTA)—either an image or a single line of text directly asking the website visitor to act. CTAs are designed to encourage your website visitors to take the next step and contact you personally. While sometimes this involves filling out a form, it will just as often involve picking up the phone or even heading to your business in...


Tags: Digital Marketing, Lead Generation

We’ve all heard that email marketing is dead. While it is true that social media platforms have taken the spotlight, email hasn’t really gone away. What has happened is that consumers looking to...


Tags: Digital Marketing, Email

So, it has come to this: you're thinking about redesigning your website. Congratulations! You have taken the first step by deciding to make the change, now take a deep breath and acknowledge that...


Tags: Web Design

"If all these people are already specifically searching for my brand and arriving at my online doorstep, do I even need all that digital marketing?"

If you receive a lot of direct traffic or see...


Tags: Digital Marketing

So you want to increase traffic to your website. Don't we all! Getting traffic is the first step in the conversion process, but what you may not realize is that the type and quality of your...


Tags: Digital Marketing, Analytics

What is the next best thing to launching a brand new website? Seeing the first sign of new traffic! 

Traffic is the currency of digital marketing (that's where we're from!). You may be counting...


Tags: Digital Marketing, Analytics

We do content marketing, and now you're probably thinking we write a "Pride & Prejudice" every single day. And while one "Pride & Prejudice" is nice to have, too many of those is definitely a bad...


Tags: Digital Marketing, Content Marketing

If you’re a business and you’re not using digital marketing to generate leads, you may be relying heavily on personal referrals — or worse, cold-calling sales techniques. While referrals can be a...


Tags: Digital Marketing, Lead Generation