A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP ranking. We tend to break these factors into categories: on-page, off-page, semantic, user experience, domain authority, etc., etc., ad nauseam.
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This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.