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A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP ranking. We tend to break these factors into categories: on-page, off-page, semantic, user experience, domain authority, etc., etc., ad nauseam.


Tags: Digital Marketing, SEO

This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.


Tags: Digital Marketing, SEO

We here at Waypost Marketing are here to help you simplify the internet, but we also want to make sure you understand as much about the internet as possible. To help you in your understanding,...


Tags: Digital Marketing, Technology