A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP ranking. We tend to break these factors into categories: on-page, off-page, semantic, user experience, domain authority, etc., etc., ad nauseam.
Recent Posts by Matt Cleveland
This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.
SSL Certificates and You
Over 57% of all internet users use Google Chrome as their browser of choice. If you (like I) do, then you may have noticed a small change to the address bar this past January. Chrome has started labelling sites that have an SSL certificate (more on what that is later; stay tuned!) as “Secure.”
Isn’t that special? But chances are, you didn’t notice the change. Security claims have grown so commonplace as to become little more than white noise. But I’d bet good money you’d notice a change like this.
This is how Chrome will eventually display all sites that are not covered by an SSL certificate. Google has begun a steady process of identifying potential security risks for users. Pretty scary looking, huh? What’s even scarier is what that can mean for your and your users’ data. Without a certificate, your data could potentially be viewed by people of low moral fiber.