I recently realized that there might be a disconnect when we ask our partners, "Do you want to grow your business?" Who is going to say no to that? A growing business means you're making money and staying busy—every business owner's dream!
When we talk about growth, we don't mean just making more money while going about business as usual. To us, true growth is so much more than that. Growth isn't always pretty, easy, straightforward, or obvious.
It's not a train ride, it's a roller coaster (and that means something different to everyone).