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If you've taken the first step of investing in marketing automation software, you're going to be interested in how well that investment is working out. If you haven't, check out our post about marketing upgrades that can increase your revenue.

Many businesses dive headfirst into using marketing technology and realize after the fact that they don't actually know what success looks like, or how...


Tags: Digital Marketing, Analytics

When your growth and success depends on building relationships and closing deals with other businesses rather than individual consumers, it's easy to struggle with our increasingly-connected and...


Tags: Digital Marketing, Lead Generation

Putting together an effective marketing campaign takes a lot of work. There are a lot of moving pieces that all need to come together into one cohesive product that works flawlessly to accomplish...


Tags: Strategy

Did you purchase HubSpot and it’s just not producing the qualified leads you’ve been hoping for? Do you feel like you tried HubSpot and failed?

Let us reassure you—you’re not a failure. Neither is...


Tags: Digital Marketing

In today's business culture it's important to put a premium on generating leads. The level of difficulty for capturing, maintaining, and progressing leads is harder now than it has ever been. People...


Tags: Digital Marketing, Lead Generation

Last week we mentioned that in addition to tried-and-true consulting firms who truly have your best interest at heart, there are also less-than-savory consultants out there who send you bogus...


Tags: Digital Marketing, Analytics

I think by now we all know how to use different social media platforms in our own personal lives, but using them professionally is a whole different story—after all, tweeting for yourself and...


Tags: Digital Marketing, Social Media

Gone are the days where agencies would create an ad to meet their clients’ demands, throw it on TV, then cross their fingers and hope it would result in some sales. Agencies have also moved on...


Tags: Digital Marketing, Content Marketing