Recent Posts by Ryan Potvin

8 Key Digital Marketing Metrics For Property Development Companies

 

If you've taken the first step of investing in marketing automation software, you're going to be interested in how well that investment is working out. If you haven't, check out our post about marketing upgrades that can increase your revenue.

Many businesses dive headfirst into using marketing technology and realize after the fact that they don't actually know what success looks like, or how they should be measuring it.

So let's look at 8 key digital marketing metrics for property development companies that can provide strong insight into the effectiveness of your marketing investment.

Read More

Posted by Ryan Potvin on November 14, 2018 in Marketing Analytics | 0 Comments

5 Must-Haves for an Effective Marketing Campaign

 

Putting together an effective marketing campaign takes a lot of work. There are a lot of moving pieces that all need to come together into one cohesive product that works flawlessly to accomplish your pre-planned goals.

In order to build a campaign that is synchronized and effective, you need some basic (although complex and well thought-out) components.

Here are 5 of the most important things you’ll need when crafting an effective marketing campaign.

Read More

Posted by Ryan Potvin on November 9, 2017 in Content Marketing, Digital Marketing, Integrated Marketing Communication, Personas | 0 Comments

How to Convince Your Boss to Work with an Inbound Agency

 

So, you’ve heard about inbound, you’ve done your research, and you see how perfect it would be for your company. Inbound marketing is just the thing you need to really connect with new customers and build your company's brand. You understand the amount of work that is involved and the huge investment it would be to try inbound marketing on your own. You’ve decided the best way to implement an inbound marketing strategy is to hire an inbound agency... the only problem is that now you have to find a way to convince your CFO to go along with your plan.

Read More

Posted by Ryan Potvin on September 25, 2017 in Inbound Marketing | 0 Comments

The Inbound Marketer's Guide to Lead Generation, Nurture, and Management

THE-INBOUND-MARKETER'S-GUIDE-TO-LEAD-GENERATION,-NURTURE,-AND-MANAGEMENT-423269-edited.jpg

In today's business culture it's important to put a premium on generating leads. The level of difficulty for capturing, maintaining, and progressing leads is harder now than it has ever been. People don't trust their business to just anyone. They want to make sure the products and services they purchase are the best and coming from brands that speak to them. As marketers, we need to understand the needs and desires of our potential customers, and speak to them in exciting and relevant ways if we expect to win their business.

In order to generate leads and ultimately get those leads to buy from you, it is important to engage them with captivating content throughout their buyer's journey. The buyer's journey is a process that begins the moment an individual first sees your content and continues until they become a paying customer. The best businesses extend this journey beyond that point by producing content that convinces customers to come back for more.

Creating captivating marketing content for the buyer's journey is best done by splitting it into three phases: the lead generation phase, the lead nurturing phase, and the lead management phase.

Read More

Posted by Ryan Potvin on September 22, 2017 in Inbound Marketing | 0 Comments