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I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this article from George Nguyen. The short version is that BERT is probably the most significant algorithm since RankBrain, and it primarily impacts Google’s ability to understand the intent behind your search queries. Specifically, BERT...


Tags: Digital Marketing, SEO

Low-hanging fruit.

Our approach to boosting the revenue of any client we partner with is to build strategies that appreciate in value over time. The compounding effect of our marketing tactics...


Tags: Sales Enablement

For most B2B companies, event and trade show marketing is an invaluable tool. Even while digital marketing continues to pummel traditional marketing in terms of budget allocation, events make up...


Tags: Strategy

Waypost Marketing exists to make our clients successful. We don’t do fancy design award shows. We don’t care about our reputation among other marketing agencies. If we’re not helping your business...


Tags: Strategy

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on...


Tags: Digital Marketing, SEO

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot of...


Tags: Digital Marketing, Technology

The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.


Tags: Strategy

Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your results. Without such a plan, you might spend...


Tags: Strategy