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Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your results. Without such a plan, you might spend thousands of dollars per month on activities that can actually hurt your results in the long run. Here we identify 8 critical pieces of any successful content marketing strategy.


Tags: Strategy

One of the biggest objections we hear as to why a company isn't creating regular video content is that it takes too much time and skill - it's just too disruptive. I actually love hearing this...

Tags: Digital Marketing, Video

 

 

There was a time when social media and marketing platforms were willing to give you amazing value just for using their...


Tags: Digital Marketing, Social Media

In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf of the Trump campaign to influence the...


Tags: Digital Marketing, Social Media

I recently presented for a local group of marketers on the topic of video marketing. After the talk, I asked the question, "Besides cost, what is the biggest factor keeping you from regularly...


Tags: Digital Marketing, Video

I cut my web design teeth in the age of skeuomorphism1 and flip phones. It’s OK if you don’t know what skeuomorphism means because no one is ever going to talk about it seriously again. In those...


Tags: Web Design

Remember when everyone (Waypost included!) was talking about “responsive design” like we had finally arrived at Web Nirvana? Chalk that one up to old dogs learning new tricks, I suppose, because...


Tags: Web Design

We've covered research and prototyping, and now we actually have a fleshed out design to work with. It's time to do some testing. Usability testing is the last step in the UX design cycle (I say...


Tags: Web Design