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In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf of the Trump campaign to influence the 2016 presidential election. (We've since learned it was closer to 87 million users whose data was compromised.) For some, these revelations didn't come as a shock — Facebook, after all, is a business...


Tags: Digital Marketing, Social Media

I recently presented for a local group of marketers on the topic of video marketing. After the talk, I asked the question, "Besides cost, what is the biggest factor keeping you from regularly...


Tags: Digital Marketing, Video

I cut my web design teeth in the age of skeuomorphism1 and flip phones. It’s OK if you don’t know what skeuomorphism means because no one is ever going to talk about it seriously again. In those...


Tags: Web Design

Remember when everyone (Waypost included!) was talking about “responsive design” like we had finally arrived at Web Nirvana? Chalk that one up to old dogs learning new tricks, I suppose, because...


Tags: Web Design

We've covered research and prototyping, and now we actually have a fleshed out design to work with. It's time to do some testing. Usability testing is the last step in the UX design cycle (I say...


Tags: Web Design

The planning stage of a new design doesn’t end with research. Research answers the “who” and “what” questions, but not the “how” questions. The next tool in the true UX designer’s tool belt is...


Tags: Web Design

How much you, as a designer, research before you start new design speaks volumes of your claim to be a “UX designer.” As a student, and even as a young professional starting out, I was convinced...


Tags: Web Design

Responsive Web Design (RWD) is popular for many reasons:

  • It allows for quick implementation of mobile-friendly websites.
  • It doesn’t require a separate platform or database.
  • It is as flexible as...

Tags: Web Design