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The planning stage of a new design doesn’t end with research. Research answers the “who” and “what” questions, but not the “how” questions. The next tool in the true UX designer’s tool belt is most commonly referred to as prototyping (or wireframing). In a nutshell, prototyping involves taking all of those funnels, forms, and CTAs, organizing them in a way that makes everybody happy, and...


Tags: Web Design

How much you, as a designer, research before you start new design speaks volumes of your claim to be a “UX designer.” As a student, and even as a young professional starting out, I was convinced...


Tags: Web Design

Responsive Web Design (RWD) is popular for many reasons:

  • It allows for quick implementation of mobile-friendly websites.
  • It doesn’t require a separate platform or database.
  • It is as flexible as...

Tags: Web Design

You already have a website. It's a few years old and conversions are not where you would like them to be, but you can't quite justify a full-scale redesign. It's time to think about a few...


Tags: Web Design

So, what exactly is ‘Responsive Web Design’?

The emergence of responsive web design is largely due to the rapid growth of smartphones and other mobile devices. More people are using...


Tags: Web Design