Permission-based Email marketing is still one of the most cost-effective methods of marketing. There are unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers and prospects for much higher response rates. To show you that email marketing is not dead, and has never been, here are its top 3 advantages other marketing channels can’t compete with:
- Unmatched customer targeting and tracking capability
- Lowest cost per unit of any advertising medium
- Creates ongoing awareness of your brand and offerings
We believe email marketing should be a standard component of every inbound marketing strategy. If you agree with us, here’s how you should start an effective and spamless email marketing campaign.
Develop a Profitable Email List
Building a client email list should be a top priority for any business owner, but there's more to it than just collecting names and addresses. Email marketing systems, such as Mailchimp are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be. Our preferred software platform is HubspotHubspot because it's integrated with lead generation tools that help you attract new subscribers and grow your list over time. Hubspot's personalization features and marketing automation ensure that your emails match the unique interests of each recipient.
Build Customer Relationships
Put simply, today's consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they'll appreciate the personalized and relevant information you're sending them.
Any solid email marketing system provides reporting on your campaigns so you can see who is opening, clicking, and sharing. We like to integrate campaigns into Hubspot or Google Analytics, so that we can measure the impact on the overall web marketing strategy of our clients.
Want to learn more about email marketing? Download our free eBook The Marketers Guide to Inbound Marketing now!