Digital Marketing for Manufacturers & Industrial Organizations
Are you among the manufacturers who use traditional marketing, word of mouth, and trade shows to reach new prospects? These tactics may still work, but there’s a problem: B2B buyers spend more than 70% of their time researching online before ever contacting a company. They are in control of the sales process before you even know they exist.
In light of this reality, manufacturing marketing must prioritize a well-thought-out digital marketing strategy. One that understands who your target market is and is based on up-to-date data to meet your clients where and when they need you most.
Waypost provides tailored marketing for manufacturers and industrial companies, including web design, digital marketing services, and sales strategies. We have achieved incredible results in this industry through our unique, holistic approach. By improving processes and removing bottlenecks from the beginning to the end of the marketing and sales cycle, we ensure that your manufacturing marketing not only generates more and better leads, but also generates more revenue from the leads you have.
B2B buyers spend more than 70% of their time researching online before ever contacting a company.
Strategic Manufacturing Website Design: A Catalyst for Maximizing Leads and Revenue
Many agencies view web design as a first step. We are not one of those agencies.
Your website is your most valuable and most foundational marketing asset. But before we start any new web design project we want to define your website’s job, understand the long-term goals, and identify the obstacles we’re meant to solve. This is why our strategy development always begins with an intense process of Discovery. We will complete a deep dive into:
- How your business works.
- Your ideal client.
- Your audience’s pain points and needs.
- Your position in the market.
- Your unique tone and messaging.
- Why you’re passionate about what you do.
As a next step, we will spend time auditing your current website, online presence, existing marketing activities, where you stack up against your competitors, and your sales processes. Then we will start to figure out how to fill the gaps and map out a strategy.
Our manufacturing website design strategies are built to inform more than just the initial design. They are an integral component of your marketing strategy roadmap, transforming your website into a 24/7 available salesman that converts casual browsers into warm leads for your sales team.
Waypost Blog
Working with Waypost: The First 90 Days
Digital Marketing for Manufacturers —
The Next Steps
Once the research from our Discovery project is completed, we can show you how to leverage or supplement the content and resources you already have. Our goal with your manufacturing marketing is to improve your positioning and increase your ability to meet growth goals.
We can also help you bring your marketing and sales teams into alignment so they’re working in tandem to meet those goals.
With a comprehensive digital content strategy, you can climb back into the driver’s seat. By creating an online presence that educates and delights your prospective buyers in those early research stages, you can earn the credibility you need in order to win their business. Our approach to digital marketing for manufacturers is one that emphasizes the value of quality, informative content and focuses on meeting the needs of your leads at every stage of the buyer’s journey.
So, what is your biggest marketing challenge?
Your goal is to grow your revenue, but there are mountains you haven’t figured out how to climb.
If you’ve run out of internal resources and you still feel like you’re spinning your wheels, it’s worth your time to talk with a specialized manufacturing marketing agency, who has a track record of overcoming obstacles just like the ones you’re facing. Building a partnership with an expert in marketing and sales tactics could be just the push you need to generate real traction for your business growth.
The tactics we implement for companies in the manufacturing and industrial sectors have been proven to open up new markets for our clients. These are the markets that couldn’t be reached by word-of-mouth or trade shows.
American Bedding experienced a
25% increase in qualified leads
after partnering with Waypost
Empower Your Sales Team to Catapult Your Revenue
Do more with the leads you have. Leave less money on the table.
Most of our work with manufacturing and industrial companies focuses on B2B lead generation, but we also spend a great deal of time improving our clients’ lead nurturing and sales processes. Our primary goal with any sales enablement strategy is to increase the value of each lead that marketing delivers. We accomplish this goal in three ways:
Marketing & Sales Alignment
Without marketing and sales alignment, you’ll need more leads to make the same amount of money and the leads that you do get from marketing will require extra nurturing from sales before they’re ready for any kind of purchasing decision. In contrast, properly aligned marketing and sales teams are efficient at finding, nurturing, and converting leads cooperatively and effectively.
CRM Implementations & Training
By incorporating a modern CRM into your marketing and sales playbooks, you can further increase productivity and remove the communication bottlenecks that are restricting your ability to generate sales.
Coaching & Sales Support
All of this takes time and effort, and the support of an experienced agency is invaluable as you implement these new processes. Our team includes experienced business development and sales consultants who can motivate and train your sales team to succeed.
Partner with Waypost
If you’re ready to discuss the challenges you’re facing in marketing your manufacturing or industrial organization effectively, give us a call at (864) 288-6162 or request a consultation online.