Blogging can seem pretty straight forward for a business. Once you've taken our advice on starting a company blog and how to utilize blog content to pull in prospective leads, you just... get going, right?
Well, yes and no.
While some businesses may have a fairly easy time deciding on their content ideas, organizations in more regulated industries may be concerned on how to translate complicated rules around industry advertising into a successful blog and social media presence.
We've worked with some clients who have had to operate within very stringent legal regulations, and others who faced potential liability issues surrounding certain topics. This has helped us learn how to maintain a successful and professional online presence on behalf of our clients.
Today, I'd like to help you with five quick tips to help you succeed at blogging in professional industries—whether you're writing on behalf of a law firm, within the healthcare industry, working for a company that deals with financials or tax preparation, or other industries with similar complexities.