7 Reasons To Work With A REAL HubSpot Partner

 

In 2014, Waypost Marketing officially became a HubSpot Partner. Last year, we achieved Gold-tier status, and we feel that we're pretty much safe in calling ourselves "HubSpot experts."

We've run across a few firms in our industry calling themselves HubSpot partners, but—and I mean this with all due respect—they're just not in the same league.

Often, they don't even utilize HubSpot's marketing automation software for themselves and haven't shown any demonstrable success in using the platform on behalf of their clients.

They simply haven't put in the investment of time needed to really dig in and both understand HubSpot's products and services, or utilize them effectively. Unfortunately, that means they definitely won't be able to get you the level of reward that you deserve.

While these companies can seem more affordable on the surface, there's a reason we charge what we do. We have learned first-hand that you cannot dabble in Inbound Marketing—it takes a lot of time, a lot of knowledge, and a lot of talent... and most of all, it takes learning how to achieve success through experience.

Here are 7 reasons why you want to work with a bona-fide, experienced HubSpot partner (and Waypost in particular).

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Posted by Erin Durham on November 2, 2017 in Digital Marketing, Hubspot | 0 Comments

Do You Feel Like You're Failing at Hubspot?

 

Did you purchase HubSpot and it’s just not producing the qualified leads you’ve been hoping for? Do you feel like you tried HubSpot and failed?

Let us reassure you—you’re not a failure. Neither is HubSpot.

Sometimes we find that you and your software platform just aren't on the same page, and you need to bring your strengths into alignment. Analyzing what did work for you—and what didn’t—during your Hubspot experience could help you improve your performance and make HubSpot the software solution you need to help your business grow and succeed.

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Posted by Katherine Faulk on October 27, 2017 in Hubspot | 0 Comments

Inbound Marketing Is Not A Crockpot: How Reporting and Analysis Are Crucial To Inbound Marketing

 

We’ve talked a lot recently about all the work that goes into Inbound Marketing, from the initial research and strategy development to actually executing all the many, many moving pieces. One thing we’ve alluded to, but not really discussed yet, is analysis, reporting, and adjustment.

Inbound Marketing relies heavily on marketing automation, so it may seem a bit paradoxical to have to stay so hands-on throughout the entire process, but the reality of the situation is that Inbound Marketing is not a Crock-Pot—there is no set-it-and-forget-it option!

Reporting and analysis are vital parts of your marketing strategy—parts that are easy to overlook—and they are the corners that are the easiest to cut when your marketing manager is overwhelmed.

You can drive and drive all day long, but if you’re not following your map, you could have taken a wrong turn 6 hours ago and ended up somewhere completely different from your intended destination—and you’ve wasted a lot of time and gas.

Inbound Marketing works the same way. You can spend tons of time developing personas, identifying goals, and creating and executing a strategy, but if you’re not generating the leads, then all that time and effort is wasted.

To keep your marketing strategy rolling on the track that will accomplish your goals, you must stop and evaluate your progress at regular intervals, figure out what’s working and what isn’t, and adjust your strategy.

The following issues are signs that you need to correct your course before you go too far off track:

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Posted by Erin Durham on October 26, 2017 in Inbound Marketing | 0 Comments

How Logo Design Can Make or Break Your Business

 

They say that first impressions are everything, and your logo provides the first 'face' to your company that many of your prospects see.

It should encompass just about everything—providing a concise reflection of the people, processes, products, and services involved in your business. 

To tell you that your logo matters is an understatement.

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Posted by Gabrielle Brayton on October 12, 2017 in Web Design, Logo Design | 0 Comments

5 Key Takeaways from INBOUND 2017

 

1. Artificial Intelligence is going to revolutionize marketing.

I’ll be honest: I’m not much of a tech geek. I don’t often get excited about fancy features and functionality. However, listening to the folks at HubSpot talk about what they’re doing with AI right now, even I got excited about how we’re going to be able to reach our clients’ target market where they are. We’re going to be able to deliver the information they need in the way that they expect it — AI is going to open up completely new avenues of communication. It’s going to be really cool to see how things shake out over the next couple of years.

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Posted by Erin Durham on October 6, 2017 in Inbound Marketing, Hubspot | 0 Comments

You Can’t Dabble In Inbound Marketing

 

 

Waypost Marketing has been in our industry for almost 15 years, watching it grow from the all-you-need-is-a-website stage all the way to today's competitive-on-every-imaginable-platform phase.

We have a level of perspective and experience that many other digital marketing companies just don't have, giving us a unique ability to follow the current trajectory and see where digital marketing is headed from here.

If you've read our blogs in the past, you'll likely already be familiar with the ZMOT (if you're not, you should be!). You'll understand what we mean when we talk about the New Buyer Mentality, and the way that old-school sales tactics just don't work any longer.

Your strategy must be authentic, your selling process organic, and you must be participating in the Buyer's Journey from the beginning of the research process until long after your prospects have made their decision.

Inbound Marketing is the only option.

From time to time, we run across people who are skeptical of digital marketing, Inbound Marketing, and marketing automation. They feel like they tried all of that and it didn't work for them. They gave it a go, wrote a few blogs, tweeted a little, and they couldn’t point to any demonstrable success.

Maybe you feel the same. Maybe you’re reading this piece, and you’re asking yourself…

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Posted by Erin Durham on October 3, 2017 in Digital Marketing | 2 Comments

What Is A Sales Funnel And Why Do I Need It?

 

Whether you’re reading our content or having face-to-face meetings with us, you’ll hear us throw around the term “sales funnels” a lot. I’d like to take a minute to break this term down for you, in case it’s not something you’re familiar with already.

I look at websites all day every day, and one thing I run across fairly often when looking at small business sites built by local firms is that there is no discernible sales funnel.

Maybe this sounds nitpicky, like I’m looking for any little thing to criticize.

Sure, this is a subtle weakness. What many people don’t realize, though, is that the absence of a sales funnel can actually cripple your online presence and make your whole site a giant waste of money!

Even a great-looking site with the most modern functionality is severely handicapped without this important feature!

So what am I talking about? I am talking about your website’s ability to do its job.

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Posted by Erin Durham on September 29, 2017 in Discovery, Analysis, and Planning | 0 Comments

Tools of the Trade: Our Favorite Marketing, Productivity, and Organization Apps

 

It takes a lot to make Inbound Marketing work, and I'm not just talking about content creation and SEO. Success for our clients takes varying degrees of planning, meeting, scheduling, drafting, creation, publishing, and invoicing, and each of those tasks have their own info and processes, and of course it all varies from client to client as well.

In order to keep everything straight and keep chaos from ensuing, we have some incredible tools that help us excel in all that we do. What does it take to keep this engine running? Take a look into our toolbox:

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Posted by Michelle Phillips on September 28, 2017 in Discovery, Analysis, and Planning | 0 Comments

How to Convince Your Boss to Work with an Inbound Agency

 

So, you’ve heard about inbound, you’ve done your research, and you see how perfect it would be for your company. Inbound marketing is just the thing you need to really connect with new customers and build your company's brand. You understand the amount of work that is involved and the huge investment it would be to try inbound marketing on your own. You’ve decided the best way to implement an inbound marketing strategy is to hire an inbound agency... the only problem is that now you have to find a way to convince your CFO to go along with your plan.

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Posted by Ryan Potvin on September 25, 2017 in Inbound Marketing | 0 Comments

The Inbound Marketer's Guide to Lead Generation, Nurture, and Management

THE-INBOUND-MARKETER'S-GUIDE-TO-LEAD-GENERATION,-NURTURE,-AND-MANAGEMENT-423269-edited.jpg

In today's business culture it's important to put a premium on generating leads. The level of difficulty for capturing, maintaining, and progressing leads is harder now than it has ever been. People don't trust their business to just anyone. They want to make sure the products and services they purchase are the best and coming from brands that speak to them. As marketers, we need to understand the needs and desires of our potential customers, and speak to them in exciting and relevant ways if we expect to win their business.

In order to generate leads and ultimately get those leads to buy from you, it is important to engage them with captivating content throughout their buyer's journey. The buyer's journey is a process that begins the moment an individual first sees your content and continues until they become a paying customer. The best businesses extend this journey beyond that point by producing content that convinces customers to come back for more.

Creating captivating marketing content for the buyer's journey is best done by splitting it into three phases: the lead generation phase, the lead nurturing phase, and the lead management phase.

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Posted by Ryan Potvin on September 22, 2017 in Inbound Marketing | 0 Comments