Have 'em delivered.

The Waypost Newsletter is our monthly email to our biggest fans. Get our latest articles, videos, and case studies delivered right to your inbox once a month:

newsletter-icon-blog

Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it or not) to produce reports that don’t actually mean anything.

This temptation is two-fold:

First, we are tempted to inflate the importance of our positive results. Of course, “400% increase” looks great, but reporting is...


Tags: Digital Marketing, Analytics

This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.


Tags: Digital Marketing, SEO

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot of...


Tags: Digital Marketing, Technology

The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.


Tags: Strategy

Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your results. Without such a plan, you might spend...


Tags: Strategy

I recently realized that there might be a disconnect when we ask our partners, "Do you want to grow your business?" Who is going to say no to that? A growing business means you're making money and...


Tags: Digital Marketing

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a...


Tags: Digital Marketing, Content Marketing

In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a...


Tags: Digital Marketing, Content Marketing