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Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your results. Without such a plan, you might spend thousands of dollars per month on activities that can actually hurt your results in the long run. Here we identify 8 critical pieces of any successful content marketing strategy.


Tags: Strategy

I recently realized that there might be a disconnect when we ask our partners, "Do you want to grow your business?" Who is going to say no to that? A growing business means you're making money and...


Tags: Digital Marketing

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a...


Tags: Digital Marketing, Content Marketing

In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a...


Tags: Digital Marketing, Content Marketing

Your success as a small business owner is the result of years of hard work and trust-building within your community. You've worked day and night to make a name for yourself and to build a brand...


Tags: Digital Marketing, Branding

Are you a small business owner feeling swamped by all the well-meaning marketing advice online? We totally get it. It can feel like every digital marketing agency out there is ready to elbow each...


Tags: Strategy

One of the biggest objections we hear as to why a company isn't creating regular video content is that it takes too much time and skill - it's just too disruptive. I actually love hearing this...

Tags: Digital Marketing, Video

 

Digital marketing for B2B can sometimes fall into the trap of being boringThe marketing team may have a million ideas for fascinating content, but they never get approved. What does get out...


Tags: Digital Marketing