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If you've taken the first step of investing in marketing automation software, you're going to be interested in how well that investment is working out. If you haven't, check out our post about marketing upgrades that can increase your revenue.

Many businesses dive headfirst into using marketing technology and realize after the fact that they don't actually know what success looks like, or how...


Tags: Digital Marketing, Analytics

Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it or not) to produce...


Tags: Digital Marketing, Analytics

We’ve talked a lot recently about all the work that goes into Inbound Marketing, from the initial research and strategy development to actually executing all the many, many moving pieces. One...


Tags: Digital Marketing, Analytics

Last week we mentioned that in addition to tried-and-true consulting firms who truly have your best interest at heart, there are also less-than-savory consultants out there who send you bogus...


Tags: Digital Marketing, Analytics

So you want to increase traffic to your website. Don't we all! Getting traffic is the first step in the conversion process, but what you may not realize is that the type and quality of your...


Tags: Digital Marketing, Analytics

What is the next best thing to launching a brand new website? Seeing the first sign of new traffic! 

Traffic is the currency of digital marketing (that's where we're from!). You may be counting...


Tags: Digital Marketing, Analytics

If you haven't mastered all the internet marketing metrics yet, you should know this; conversion does not always mean a sale. It is a specific action taken by the user, who adopts a different role...


Tags: Digital Marketing, Analytics

Digital marketing can’t be measured. This is one of the biggest myths that you might come across and the moment you hear it, take a deep breath and feel free to disagree. Digital marketing can be...


Tags: Digital Marketing, Analytics