Posts in b2b-marketing

Does Personalized Content Work for B2B Marketing?



Inbound Marketing sites often helpfully provide lots of advice on using personalized content for Business-to-Consumer industries—like retail shopping or restaurants—which is great for those businesses, but what about B2B?

There are big differences in what B2B prospects prioritize when it comes to their purchasing decisions, but that doesn't mean you should abandon the "personal touch!"

How can you successfully personalize B2B marketing? Let's take a look.

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Posted by Katherine Faulk on March 22, 2018 in b2b marketing | 0 Comments