Posts in b2b-marketing

Digital Marketing for B2B: Stay Professional Without Losing Your Personality

 

 

Digital marketing for B2B can sometimes fall into the trap of being boringThe marketing team may have a million ideas for fascinating content, but they never get approved. What does get out there is stale at best, and your prospects are half-asleep before they finish reading a single page on your site.

It doesn't have to be that way! 

Even businesses in heavily-regulated industries like medical device companies or IT support and software sales can embrace effective digital marketing without having to leave personality at home. It just takes some preparation, a touch of planning, and a team that understands how to have a great time selling your product without stepping over any lines.

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Posted by Katherine Faulk on May 3, 2018 in b2b marketing | 0 Comments

B2B Lead Generation Strategies That Work

 

When your growth and success depends on building relationships and closing deals with other businesses rather than individual consumers, it's easy to struggle with our increasingly-connected and personal digital marketplace. 

It's easy enough to generate leads at random, but managing to ensure that all or even most of those leads are qualified and worth pursuing? That's a much tougher goal.

Luckily, there are a few tried-and-true B2B lead generation strategies that you can rely on. 

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Posted by Katherine Faulk on April 26, 2018 in b2b marketing | 0 Comments

Does Personalized Content Work for B2B Marketing?

 

 

Inbound Marketing sites often helpfully provide lots of advice on using personalized content for Business-to-Consumer industries—like retail shopping or restaurants—which is great for those businesses, but what about B2B?

There are big differences in what B2B prospects prioritize when it comes to their purchasing decisions, but that doesn't mean you should abandon the "personal touch!"

How can you successfully personalize B2B marketing? Let's take a look.

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Posted by Katherine Faulk on March 22, 2018 in b2b marketing | 0 Comments