The first page of Google! It is undeniably the most desirable place on the Earth for all digital marketers and SEO experts (frankly, we are guilty of this too). And whether you are a business owner or a marketing director, we know your eyes sparkle too whenever you hear it: your website is now on the 1st page of Google.
So how can you get there? Are keywords the best way of winning the SEO Olympics and securing your sweet spot on the first page of the most popular search engine? The answer is both yes and no .... we know it sounds complicated, but continue reading and you'll know what we mean.