Posts in blogging

Why Blog Factories Are Bad For Inbound Marketing

 

We’ve all gotten those emails. The ones that say “Hello first.name, my name is Carol and I create SEO-optimized blog posts for companies just like YOURS!”

If you’ve been thinking that you need to get a company blog going, or you’ve tried to get one off the ground and you just can’t find the time, this might seem like a great option. These services are usually fairly inexpensive, and they seem like an easy way to check a big item off your to-do list.

If these thoughts sound familiar, I’d like to ask you to think about why you believe you need a blog in the first place. I’m not saying you don’t; in fact, the odds are good that you do. But what is your reason for needing one?

If your answer is “Well, don’t most companies do this sort of thing now?” or “I heard somewhere that keeping ‘fresh content on my website’ will help my site rank well on Google,” then go on ahead and respond to that blog factory’s email.

However, if you’re serious about wanting to use your online presence to generate serious, qualified leads and ultimately grow your business, then take a look at the following reasons why engaging a blog factory is not going to be in line with your goals.

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Posted by Erin Durham on September 19, 2017 in Content Marketing, Blogging | 0 Comments

How A Blog Article Saved Me $180 and a Lifetime of Embarrassment

 

Prospects and clients often ask if they really need to invest time, money, and effort into blogging. After all, what if no one reads the articles? And if no one is reading the articles, doesn't that just mean blogging is just a waste of resources?

We're always quick to reassure those who ask that blogging is a necessity: it improves your search engine rankings, helps bring authentic personality to your company and brand, establishes you as an expert, and allows you to directly address and engage with your audience. 

And to make sure you get readers, we often suggest publishing a mix of blogs that relate directly to your business and its product and service offerings, as well as a few that may not tie directly into your business, but are still relevant and informational, providing value to readers in the form of education.

I always knew it in theory, but I recently learned firsthand that that education is priceless. Or, in my case, it was valued at about $180 and my dignity. You see, if it were not for a blog article, I would have fallen victim to a Craigslist scam.

Thanks to that blog, I not only saved a couple hundred dollars... I managed to get out of the situation with my dignity intact.

If you've ever doubted the value of blogging, I hope my little fiasco here will change your mind.

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Posted by Michelle Phillips on September 14, 2017 in Content Marketing, Blogging | 0 Comments

3 Tips for Local Marketing When You're Not Exactly Local

 

If you work for an Inbound Marketing agency or do freelance work in digital marketing, you probably don't only work with clients in a single zip code, right?

When you maintain a client base that includes businesses located throughout the country like we do, it's essential to put the work in to be an expert in everything. That doesn't mean just knowing where to use industry words and terminology, but also how to sound like you're right on site with the client, crafting this exceptional content out of their office.

Otherwise, everything you write will seem stilted and unnatural, and it can undermine your client's position of authority in the minds of their potential leads.

We have three tips on how to ace local marketing, even when you're so far away... (cue the Carole King — it's that kind of day.)

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Posted by Katherine Faulk on August 4, 2017 in Content Marketing, Storytelling, Blogging | 0 Comments

5 Tips For Blogging in Professional Industries

 

Blogging can seem pretty straight forward for a business. Once you've taken our advice on starting a company blog and how to utilize blog content to pull in prospective leads, you just... get going, right?

Well, yes and no.

While some businesses may have a fairly easy time deciding on their content ideas, organizations in more regulated industries may be concerned on how to translate complicated rules around industry advertising into a successful blog and social media presence.

We've worked with some clients who have had to operate within very stringent legal regulations, and others who faced potential liability issues surrounding certain topics. This has helped us learn how to maintain a successful and professional online presence on behalf of our clients.

Today, I'd like to help you with five quick tips to help you succeed at blogging in professional industries—whether you're writing on behalf of a law firm, within the healthcare industry, working for a company that deals with financials or tax preparation, or other industries with similar complexities.

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Posted by Katherine Faulk on June 1, 2017 in Blogging | 0 Comments

3 Essential Steps When Starting a Company Blog

 

The key to building a small business up from scratch isn't just having the right product or service, or even being in the right location, but to make sure that you are the first company your potential clients think of when they are searching for the solution to their unique problem.

One of the best ways to stay at the top of a client's mind? Fresh, updated content appearing regularly on your site and shared throughout social media! Starting a company blog is a great way to make new information readily and easily available to your clients without bogging your actual website down with a thousand individual pages that become difficult, confusing, and frustrating for clients to attempt to navigate.

If you're looking to start up a blog for your business, we have three essential steps help you enhance your online presence and bring in the potential leads that you've been searching for. 

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Posted by Katherine Faulk on May 4, 2017 in Content Marketing, Blogging | 0 Comments

Blogging Regularly, but Page Views Keep Dropping?

 


One of the first pieces of advice you'll receive when trying to build up a good foundation for SEO in your business is to regularly create new pieces of content. Usually, blogging is the perfect answer for this problem — blogs can be short and sweet, keeping your website popping up in search results without having to revamp your basic content or constantly add new site pages, which can rapidly make your site tough to navigate for potential leads.

If you're blogging but your overall pageviews are still dropping — or they aren't budging an inch when you look over your monthly site performance — something's wrong. Regular blogs should be helping you out, not hurting you!

What can you do to perk things back up? We have a few ideas.

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Posted by Katherine Faulk on March 9, 2017 in Blogging | 0 Comments

Writing for Inbound Marketing

 

Writing for inbound marketing isn't like any other kind of writing you've probably ever done. While it requires a solid foundation of the basic writing skills you picked up in your education, it combines a host of other writing styles and requires you to be able to seamlessly incorporate:

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Posted by Erin Durham on January 25, 2016 in Inbound Marketing, Content Marketing, Blogging | 0 Comments

3 Things Everyone Says About Blogging — And Why They're Totally Wrong

 

Blogging is often overlooked. With all the buzz and flash of new social media platforms popping up seemingly every day, it's easy to forget about this basic part of your inbound marketing foundation. Unfortunately, blogging is an aspect of content marketing that doesn't come naturally, or easily, to everyone. A business owner or employee who doesn't enjoy writing or feels uncomfortable building their blog presence may feel like regular blogging is more difficult than useful. Not true! There are many common myths and misconceptions that have cropped up around blogging as a marketing tool. We're here to help you see through those misconceptions and make sure you're utilizing your company's blog to its absolute fullest potential. 

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Posted by Katherine Faulk on September 14, 2015 in Inbound Marketing, Content Marketing, Blogging | 0 Comments