Posts in content-marketing

Does Content Marketing Have Your Marketing Team In Over Their Heads?

 

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a single employee—or even an in-house team—to handle all these variables, as well as managing your website, your blog, and everything else you do That's asking one or even a few people to do the jobs of a dozen full-time employees.

It's easy for your in-house marketing team to find themselves struggling to achieve even minimum goals, while your business struggles to find new leads and grow. Today, we take a look at how to tell if your content marketing strategy has your team totally overwhelmed, and what you can do to fix it.

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Posted by Katherine Faulk on May 10, 2018 in Content Marketing | 0 Comments

What Is Premium Content And Why Does Your Content Marketing Strategy Need It?

 

We talk a lot about content marketing, that is, creating content to nurture prospective buyers through their research process in order to educate them about their problem, the available solutions, and the best providers of those solutions.

We also talk about creating lots of different types of content to market on multiple platforms. This makes sense, right? Different people absorb information in different ways, so having a good mix of web copy, video, etc. is a good idea.

People also go looking for information in different places, so it’s only logical to create content suitable for LinkedIn, which needs to be different from content suitable for Twitter, which is different from Instagram, which is different from your company blog, which is different from your website home page, and so on.

That’s a lot of different types of content, so you may be wondering, “What’s so special about Premium Content? What makes it ‘premium’?”

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Posted by Erin Durham on January 26, 2018 in Content Marketing | 0 Comments

Why is Your HubSpot Content Failing You?

 

So, you’ve gotten on the Inbound Marketing train, and you’re slowly but surely getting the giant machine rolling. You bought the HubSpot subscription and you’re getting familiar with the software. You’ve been pouring all of your blood, sweat, and tears into creating what you think is great content — content that you’re sure people can’t wait to engage with you about!

Then you look at your engagement data. *crickets*

What’s this about? Your content is amazing! Why is your HubSpot content failing you?

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Posted by Erin Durham on January 24, 2018 in Content Marketing | 0 Comments

5 Must-Haves for an Effective Marketing Campaign

 

Putting together an effective marketing campaign takes a lot of work. There are a lot of moving pieces that all need to come together into one cohesive product that works flawlessly to accomplish your pre-planned goals.

In order to build a campaign that is synchronized and effective, you need some basic (although complex and well thought-out) components.

Here are 5 of the most important things you’ll need when crafting an effective marketing campaign.

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Posted by Ryan Potvin on November 9, 2017 in Content Marketing, Digital Marketing, Integrated Marketing Communication, Personas | 0 Comments

Why Blog Factories Are Bad For Inbound Marketing

 

We’ve all gotten those emails. The ones that say “Hello first.name, my name is Carol and I create SEO-optimized blog posts for companies just like YOURS!”

If you’ve been thinking that you need to get a company blog going, or you’ve tried to get one off the ground and you just can’t find the time, this might seem like a great option. These services are usually fairly inexpensive, and they seem like an easy way to check a big item off your to-do list.

If these thoughts sound familiar, I’d like to ask you to think about why you believe you need a blog in the first place. I’m not saying you don’t; in fact, the odds are good that you do. But what is your reason for needing one?

If your answer is “Well, don’t most companies do this sort of thing now?” or “I heard somewhere that keeping ‘fresh content on my website’ will help my site rank well on Google,” then go on ahead and respond to that blog factory’s email.

However, if you’re serious about wanting to use your online presence to generate serious, qualified leads and ultimately grow your business, then take a look at the following reasons why engaging a blog factory is not going to be in line with your goals.

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Posted by Erin Durham on September 19, 2017 in Blogging, Content Marketing | 0 Comments

Content Marketing for B2B Companies: What to Do When Your Client's Business Seems Boring

 

One of the unique challenges of content marketing for B2B companies is figuring out how to put together exciting digital marketing content on behalf of a client whose business maybe doesn't excite you.

Whether you're a digital marketer working within a large agency or you're a freelancer striking out on your own, you may be wondering, How can I market effectively on behalf of a client when thinking about their business feels like watching paint dry?

I'm going to stop you right there, marketing friend. There is no such thing as a boring client! It's all about your attitude and whether or not you're willing to put in the time and effort necessary to develop the enthusiasm you're currently lacking.

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Posted by Katherine Faulk on August 24, 2017 in Storytelling, Content Marketing | 0 Comments

3 Tips for Local Marketing When You're Not Exactly Local

 

If you work for an Inbound Marketing agency or do freelance work in digital marketing, you probably don't only work with clients in a single zip code, right?

When you maintain a client base that includes businesses located throughout the country like we do, it's essential to put the work in to be an expert in everything. That doesn't mean just knowing where to use industry words and terminology, but also how to sound like you're right on site with the client, crafting this exceptional content out of their office.

Otherwise, everything you write will seem stilted and unnatural, and it can undermine your client's position of authority in the minds of their potential leads.

We have three tips on how to ace local marketing, even when you're so far away... (cue the Carole King — it's that kind of day.)

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Posted by Katherine Faulk on August 4, 2017 in Content Marketing, Blogging, Storytelling | 0 Comments

What is Brand Development and Why Do I Need It?

 

What is Brand Development?

Developing your brand is a huge part of building your content marketing strategy, especially if your company is just getting started or you're having trouble turning website traffic into qualified leads.

While getting started on your company blog and developing your social presence online using different social media platforms, you'll likely be told by your marketing department (or an outsourced marketing agency, if you're using one) that you need to 'develop your brand' before your marketing plan is truly complete.

During project discovery, whether or not you have a specific 'brand' already will be a part of the conversation. While many businesses do take this step right from the beginning, just as often we find that our clients aren't quite sure who exactly they're hoping to attract, and so they're not sure what sort of voice to utilize.

Brand development—creating a consistent and compelling voice, style, and overall presence that you utilize throughout all your marketing efforts—can be the difference between success and falling short of your goals.

How can you develop a company brand that creates a positive association with your business in the minds of your potential clients or customers?

We have a few tips.

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Posted by Katherine Faulk on June 8, 2017 in Content Marketing, Inbound Marketing, Online Reputation | 0 Comments

3 Essential Steps When Starting a Company Blog

 

The key to building a small business up from scratch isn't just having the right product or service, or even being in the right location, but to make sure that you are the first company your potential clients think of when they are searching for the solution to their unique problem.

One of the best ways to stay at the top of a client's mind? Fresh, updated content appearing regularly on your site and shared throughout social media! Starting a company blog is a great way to make new information readily and easily available to your clients without bogging your actual website down with a thousand individual pages that become difficult, confusing, and frustrating for clients to attempt to navigate.

If you're looking to start up a blog for your business, we have three essential steps help you enhance your online presence and bring in the potential leads that you've been searching for. 

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Posted by Katherine Faulk on May 4, 2017 in Content Marketing, Blogging | 0 Comments

What To Do When Your CTA Just Isn't Working

 


An essential part of any business website is the Call-to-Action (CTA)—either an image or a single line of text directly asking the website visitor to act. CTAs are designed to encourage your website visitors to take the next step and contact you personally. While sometimes this involves filling out a form, it will just as often involve picking up the phone or even heading to your business in person. A successful CTA will help a website visitor take the next step and become a qualified lead.

What do you do if you've embraced the Call-to-Action but it just doesn't seem to convert? If your CTAs are getting lots of clicks but no leads, or they're just not getting any clicks at all, then they're just not working for you like they should.

We've put together a short list of what may be going wrong — and what you can do to fix things up.

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Posted by Katherine Faulk on February 23, 2017 in Content Marketing | 0 Comments