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We do content marketing, and now you're probably thinking we write a "Pride & Prejudice" every single day. And while one "Pride & Prejudice" is nice to have, too many of those is definitely a bad idea (all the women out there, you know what I'm talking about). Jokes aside, you don't want to spend resources and energy creating THAT MUCH content; it's boring and we all have a limit of how much...


Tags: Digital Marketing, Content Marketing

Content Marketing has always been around, but it's now starting to come into the spotlight as it increasingly impacts search engine rankings. To clear out the definition upfront, content marketing...


Tags: Digital Marketing, Content Marketing

Let's play pretend for a moment: pretend you're starring in a Broadway play and that your spectators will applaud if you give them a worthwhile show. This scenario isn't too different from reality...


Tags: Digital Marketing, Content Marketing

I have been taught that results are what really matter. What I’ve later learned on my own is that you should also be smart and understand which results matter the most and which ones are worth...


Tags: Digital Marketing, Content Marketing

Writing for inbound marketing isn't like any other kind of writing you've probably ever done. While it requires a solid foundation of the basic writing skills you picked up in your education, it...


Tags: Digital Marketing, Content Marketing

Blogging is often overlooked. With all the buzz and flash of new social media platforms popping up seemingly every day, it's easy to forget about this basic part of your inbound marketing...


Tags: Digital Marketing, Content Marketing

 

So you’ve looked around, you’ve talked to your friends and colleagues who own businesses, and you’ve come to the conclusion that ...


Tags: Digital Marketing, Content Marketing

When I went from my previous job to working as an Inbound Marketing Producer at Waypost, it was a massive career shift. My interests had always been in blogging and social media, but to get paid...


Tags: Digital Marketing, Content Marketing