Waypost Marketing has been in our industry for almost 15 years, watching it grow from the all-you-need-is-a-website stage all the way to today's competitive-on-every-imaginable-platform phase.
We have a level of perspective and experience that many other digital marketing companies just don't have, giving us a unique ability to follow the current trajectory and see where digital marketing is headed from here.
If you've read our blogs in the past, you'll likely already be familiar with the ZMOT (if you're not, you should be!). You'll understand what we mean when we talk about the New Buyer Mentality, and the way that old-school sales tactics just don't work any longer.
Your strategy must be authentic, your selling process organic, and you must be participating in the Buyer's Journey from the beginning of the research process until long after your prospects have made their decision.
Inbound Marketing is the only option.
From time to time, we run across people who are skeptical of digital marketing, Inbound Marketing, and marketing automation. They feel like they tried all of that and it didn't work for them. They gave it a go, wrote a few blogs, tweeted a little, and they couldn’t point to any demonstrable success.
Maybe you feel the same. Maybe you’re reading this piece, and you’re asking yourself…