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I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this article from George Nguyen. The short version is that BERT is probably the most significant algorithm since RankBrain, and it primarily impacts Google’s ability to understand the intent behind your search queries. Specifically, BERT...


Tags: Digital Marketing, SEO

INBOUND is HubSpot’s premier event of the year, a place where over 20,000 marketers descend on Boston to network, get inspired, and most importantly, plug into HubSpot to get a fresh take on the...


Tags: Digital Marketing, Technology

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP...


Tags: Digital Marketing, SEO

If you've taken the first step of investing in marketing automation software, you're going to be interested in how well that investment is working out. If you haven't, check out our post about...


Tags: Digital Marketing, Analytics

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on...


Tags: Digital Marketing, SEO

Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it or not) to produce...


Tags: Digital Marketing, Analytics

This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.


Tags: Digital Marketing, SEO

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot of...


Tags: Digital Marketing, Technology