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What’s your brand’s higher calling? It’s a good question – and often a very tough one. Brand is habitually thought of simply as a company’s logo or colors or tagline, but a brand is so much more than that. Your brand is what exists in the minds and hearts of your consumers. Jeff Bezos said, “Your brand is what other people say about you when you’re not in the room.” In this age of...


Tags: Digital Marketing, Branding

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that looks like this:


Tags: Digital Marketing, SEO

Trusting a third-party agency with your business’ entire online presence can be a huge leap of faith. You’re an expert in your own industry, but odds are good that you’re not also an expert in...


Tags: Digital Marketing

The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these are CRUCIAL if you want your content to...


Tags: Digital Marketing, SEO

PageSpeed Insights (PSI) is a tool that was designed by Google to make my job as a developer easier, and it actually does a very good job of meeting that expectation. However, there are very few...


Tags: Digital Marketing, SEO

As technologies and buyer mentalities change, it's important to adapt your marketing tactics so you can better reach prospects and generate more leads for your business. As a property developer,...


Tags: Digital Marketing, Lead Generation

I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this article from George Nguyen. The...


Tags: Digital Marketing, SEO

INBOUND is HubSpot’s premier event of the year, a place where over 20,000 marketers descend on Boston to network, get inspired, and most importantly, plug into HubSpot to get a fresh take on the...


Tags: Digital Marketing, Technology